Content Strategist

Job highlights

• Preferred Qualifications: . Bachelors degree in English,Journalism,Marketing,or related field .
• The Ideal Candidate: . 5-7 years of content strategy and writing experience (preferably in e-commerce,D2C,or consumer tech)
• Proven experience as a content writer or similar role in advertising agency or a D2C/ E-commerce brand .

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We were recognized among Top 30 for FUTURE READY workplaces by Fortune India in 2024.

In 2024, we launched our own brand of Lifestyle consumer products - Dylect ( https://www.dylect.in/ ). Currently, Dylect has an extensive range of products in the Auto and Solar categories with Kitchen Appliances category being the next big launch. Within a short span, Dylect has been able to capture significant market share due to our strong product, brand and operations ecosystems.

Job Summary:

We are looking for a Content Strategist / Writer who can help us build compelling narratives, boost discoverability, and create engaging communication across every stage of the funnel.

Roles and responsibilities:

• Content Strategy & Planning
• Build and execute a content roadmap aligned with brand and campaign goals.
• Strategize content for product launches, seasonal promotions, and brand moments.
• Collaborate with marketing and product team for cohesive storytelling.
• SEO & Blog Writing
• Write long-form articles and SEO-optimized blogs around relevant product use cases, customer pain points, and lifestyle trends.
• Optimize on-page elements (headings, meta descriptions, keywords) for better search visibility.
• Campaign & Creative Copywriting
• Develop TOFU, MOFU, and BOFU content for digital ads, emailers, and landing pages.
• Craft unique taglines, hooks, and ad copies that convert.
• Ideate and script short-form videos, product explainers, influencer content, and reels.
• Develop copies for all e-commerce channels- their infographics and A+ content, website banners
• Brand & Product Communication
• Write compelling product descriptions, user guides, and packaging copy.
• Ensure consistent brand voice across all channels witty, confident and consumer-first.

The Ideal Candidate:

• 5-7 years of content strategy and writing experience (preferably in e-commerce, D2C, or consumer tech).
• Proven ability to write both short-form and long-form content that performs.
• Understanding of SEO , digital advertising, and content funnel dynamics.
• A knack for storytelling and campaign ideation.
• Strong attention to detail and self-driven ownership of projects.
• Bonus if you ve worked with tech-driven products or auto/kitchen/electronics brands .

Preferred Qualifications:

• Bachelors degree in English, Journalism, Marketing, or related field
• Proven experience as a content writer or similar role in advertising agency or a D2C/ E-commerce brand
• Excellent writing, editing, and proofreading skills
• Strong research skills and the ability to understand complex topics
• Familiarity with SEO best practices
• Creative thinking with a passion for storytelling
• Attention to detail and ability to meet deadlines
• Experience with content management systems and basic knowledge of HTML