Content Strategist

Asenium is looking for a senior consultant to turn search, data, and AI insights into content strategies and automation use cases. The assignment supports digital marketing across Retail, Private, and Corporate Banking.

Responsibilities:

• Define content strategies, messaging frameworks, and editorial roadmaps aligned with business goals and customer journeys.
• Translate SEO/GEO insights, audience research, and competitive analysis into actionable content priorities.
• Coordinate editorial calendars and content delivery across internal teams, agencies, and external contributors.
• Integrate search, AI, and omnichannel requirements into content planning and workflows.
• Identify AI and automation opportunities; define use cases, MVPs, workflows, and quality criteria.
• Scale successful automation initiatives while maintaining appropriate human oversight.
• Monitor performance, test improvements, and report recommendations based on analytics and evolving search trends.
• Coordinate with marketing, IT, Legal, Compliance, and Procurement stakeholders.

Must-have requirements:

• 10+ years of relevant digital marketing experience.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong experience in content strategy, SEO, and/or digital editorial management.
• Knowledge of structured data, semantic SEO, content architecture, LLMs, and Generative Engine Optimization (GEO).
• Expertise in media planning, media buying, and negotiation.
• Familiarity with SAP, QAP, and agile ceremonies.
• Ability to produce and edit clear, accurate, high-quality content.
• Strong analytical, problem-solving, collaboration, communication, negotiation, and project management skills.
• Fluent English and fluency in either French or Dutch.