Content Strategist / Copywriter

Content Strategist / Copywriter

Experience: 1–3 years writing for brands, ideally performance ads and social media.

Role in one line: Writes the ideas and words behind every ad, reel and post, so designers and editors never start from a blank page.

Key responsibilities

● Write ad scripts (hook / body / CTA) for UGC, founder-led, problem-solution and testimonial formats

● Write static ad copy, headlines and primary text variations for testing

● Build monthly social media calendars: content pillars, captions, hashtags, reel concepts

● Research audiences and competitors (Meta Ad Library, reviews, Reddit/Instagram comments) to find angles

● Write briefs for designers and editors with references, and briefs for UGC creators

● Write website, landing page and banner copy; product descriptions for D2C stores

● Review creative output to check the message landed

Must-have skills

● Excellent written English

● Understands hooks, awareness stages and direct-response writing

● Can adapt tone across categories (fashion, wellness, sports, B2B services)

● Fast: 15–20 ad copy variations or 8–10 scripts per week across clients

Good to have: Basic Canva, AD script writing, on-camera comfort for founder-style or voiceover content.

KPIs: Scripts and copy delivered on time, first-round client approval rate, number of winning ads (by hook rate / CTR) from their scripts.

Screening task: Pick a D2C Fashion brand; write 3 ad hooks for Women's category new launch, one 30-second Reel script and 3 static ad copy variations.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person