Content Strategist, Financial Services

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

We are looking for an experienced Marketing Content Strategist with deep Financial Services knowledge to support the go-to-market efforts of a leading professional services firm.

Working closely with the Financial Services Practice Lead, Sales, and subject matter experts, you will shape how the firm's capabilities and solutions are positioned and communicated to clients. You’ll turn complex offerings and expertise into clear, differentiated messaging and compelling content for senior and C-suite audiences.

This is an ideal role for someone who combines Financial Services fluency with exceptional B2B storytelling and knows how to make complex professional services offerings relevant, distinctive, and compelling to clients.

What You'll Do

• Partner with Practice and Sales leaders to develop GTM messaging, positioning, and client-facing narratives

• Translate complex Financial Services capabilities and solutions into clear, commercially compelling stories

• Develop a modular GTM toolkit covering the practice, offerings, domain expertise, and differentiators

• Shape solution narratives and sales assets for early-stage and more detailed CxO conversations

• Review existing content, identify gaps, and bring consistency and structure to the overall story

• Work with SMEs and design partners to turn messaging into polished, reusable sales materials

• Bring fresh thinking to how the firm communicates its point of view and differentiates its offering.

• Strong Financial Services industry knowledge including banking, capital markets, insurance, wealth/asset management, payments, or related areas.

• Experience in content strategy, GTM messaging, sales enablement, or solution marketing, ideally within professional services, consulting, or B2B technology/services.

• Excellent strategic storytelling, writing, and synthesis skills.

• Experience developing messaging for senior executive and C-suite audiences.

• Ability to work directly with senior Practice, Sales, and SME stakeholders and turn complex inputs into a compelling story.

• A strategic mindset, you should be comfortable shaping the message, not simply executing against a brief.

• Please note: This role has the potential to be extended.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.