Content Strategy Ads

We are looking for a Content Strategy & Copy Lead to lead content planning, storytelling, and copywriting across Kemayu & Co. and Kemayu Café.

You will work closely with the Marketing Creative Manager, Content Creators, Videographers, Graphic Designers, and Sales Team to ensure all communication is aligned across online and offline channels.

Key Responsibilities

• Develop monthly and weekly Master Content Calendars across all platforms.
• Translate brand and commercial objectives into clear content strategies and campaigns.
• Ensure consistent messaging across Instagram, TikTok, website, e-commerce, digital ads, CRM, retail stores, Kemayu Café, events, and other touchpoints.
• Develop campaign concepts, key messages, headlines, and content themes.
• Write and review copy for social media, ads, websites, campaigns, POSM, product communication, and CRM.
• Develop video concepts, scripts, voice-overs, storylines, scene sequences, and shooting briefs.
• Prepare clear creative briefs for Content Creators, Videographers, and Graphic Designers.
• Adapt one campaign idea appropriately across different platforms.
• Maintain Kemayu’s brand voice and storytelling consistency.
• Coordinate content requirements and production timelines.
• Review content before publication to ensure quality and brand alignment.
• Monitor content and campaign performance and recommend improvements.
• Work with the Sales Team to understand customer behaviour, questions, objections, and commercial priorities.

What We Are Looking For

• Strong background in Content Strategy, Copywriting, Creative Strategy, Brand Content, or Advertising.
• Excellent Bahasa Indonesia copywriting skills.
• Good English writing and communication skills.
• Strong storytelling and conceptual-thinking ability.
• Experience writing video scripts and campaign concepts.
• Understands social media, digital ads, websites, e-commerce, and offline communication.
• Able to turn business objectives into effective content.
• Strong understanding of branding and tone of voice.
• Commercially aware — understands that content should support brand building and sales.
• Highly organized and able to manage multiple campaigns and deadlines.
• Strong attention to detail.
• Able to work collaboratively with creative, sales, marketing, and management teams.
• Experience in lifestyle, beauty, fragrance, retail, hospitality, F&B, or creative agencies is an advantage.

Portfolio Required

Please include examples of:

• Copywriting
• Campaign concepts
• Video scripts
• Social/digital content
• Brand storytelling

We are looking for someone who can think, plan, write, and connect the entire Kemayu story — not simply manage social media posts.