Xcentric Services
Content Writer and Creator
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Lahore, Punjab, Pakistan
Work mode:
Onsite
Published on:
17 August 2026
What they need
About the Role
We are looking for an experienced SEO Content Writer & Content Creator who can create engaging, search-optimized, and conversion-focused content for US-based clients and websites.
Key Responsibilities
- Create high-quality, SEO-optimized content for:
- Landing pages
- Service and money pages
- Blogs and articles
- Website content
- Social media and promotional content
- Develop creative content ideas based on industry trends, audience interests, and business goals.
- Conduct keyword research and identify relevant content opportunities.
- Write content based on search intent and conversion goals.
- Create engaging content for US audiences using natural US English and tone.
- Optimize existing content to improve keyword rankings, organic traffic, engagement, and conversions.
- Collaborate with the SEO team to implement on-page SEO recommendations.
- Develop content concepts, hooks, captions, and copy for different digital platforms.
- Research topics thoroughly and create original, useful, and audience-focused content.
- Follow SEO best practices, including internal linking, headings, metadata, content structure, and keyword optimization.
- Monitor content performance and make improvements based on rankings, traffic, engagement, and conversions.
- Stay updated with SEO, content marketing, AI, and digital content trends.
Requirements:
- 3+ years of experience in SEO content writing, content creation, or a similar role.
- Proven experience working with US clients or US-based websites.
- Strong understanding of:
- On-page SEO
- Keyword research
- Search intent
- Content strategy
- Conversion-focused content
- Excellent written English with a strong understanding of US-style communication.
- Ability to create both informative and promotional content.
- Strong research, storytelling, and creative writing skills.
- Familiarity with Ahrefs, SEMrush, Google Search Console, GA4, or similar tools is a plus.
- Basic knowledge of content creation tools such as Canva, CapCut, or similar platforms is an advantage.
- Ability to work onsite from our Johar Town office.
Nice to Have:
- Experience working with B2B or service-based businesses.
- Basic understanding of CRO and conversion copywriting.
- Experience creating content for social media, websites, and digital campaigns.
- Basic video content creation/editing skills.
- Experience using AI tools for content research, ideation, and optimization while maintaining originality and quality.
Pay: Rs100,000.00 per month
Work Location: In person
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