Content Writer

Position Overview:

The Content Writer Specialist will be a core driver of WCS India's content strategy. The ideal candidate produces high-quality, engaging content that expands reach, deepens audience engagement, attracts new clients, and drives traffic to the company's website and social media platforms. You will collaborate across teams to position WCS India as a thought leader in digital transformation.

Key Responsibilities

Content Creation & Strategy

Research and develop marketing collateral tailored to the target audience including case studies, blogs, product descriptions, email copy, and infographics.

Write, edit, and publish SEO-friendly website content to expand business audience reach and improve search rankings.

Collaborate with product, marketing, and design teams to produce original content that generates interest in the company's offerings and indirectly drives sales leads.

Utilize industry best practices and organizational mission to inspire relevant, high-impact content ideas.

Social Media & Campaign Support

Plan and execute social media content campaigns on LinkedIn and Twitter aligned to specific marketing goals.

Contribute to content calendar planning in close coordination with the Digital Marketing team and creative agency.

Ensure content delivery is flawless and conversion-focused, with the goal of lead generation and pipeline growth.

Website & Digital Presence

Conduct strategic planning and research to identify new website features that enhance customer interaction and engagement.

Maintain and update website content on a regular basis using WordPress CMS to reflect current messaging and campaigns.

Basic Qualifications

Bachelor's degree in English, Journalism, Communications, or a related field

2+ years of relevant content writing experience in the technology sector

Impeccable grammar, writing, editing, and proofreading skills with strong attention to detail

Familiarity with SEO tools: Google Analytics, Google AdWords, Keyword Planner, Webmaster, and Google Trends

Experience using WordPress CMS for content publishing and management.

Preferred Qualifications

Proficiency in secondary online research and synthesizing complex technical concepts for diverse audiences

Fluency in social media platforms with demonstrated understanding of best practices on LinkedIn and Twitter

Experience with Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)

Ability to execute high-volume content delivery under tight deadlines

Strong collaborative skills with the ability to work across design, marketing, and product functions.

WHY JOIN WCS INDIA?

Work with a globally connected team across Canada and India

Create impactful content for leading technology brands and enterprise clients

Collaborative and growth-oriented culture with cross-functional creative exposure

Comprehensive employee benefits including Accident Insurance, Term Life Insurance, and Health Insurance