Content Writer

Role & responsibilities

• Develop engaging, original, and high-quality content for social media platforms such as Instagram, LinkedIn, Facebook, and other digital channels in both Gujarati and English.
• Craft compelling captions, post copies, blog articles, website content, ad copies, and campaign messaging that align with brand voice and objectives.
• Generate creative content ideas and concepts for digital campaigns, brand storytelling, product promotions, and engagement-driven activities.
• Stay updated with the latest social media trends, reel formats, viral content styles, and algorithm updates to ensure content remains relevant and high-performing.
• Plan, manage, and maintain content calendars to ensure timely publishing and consistent communication across platforms.
• Conduct basic research on industry trends, competitors, and audience preferences to create strategic and relevant content.
• Ensure all content is grammatically accurate, well-structured, and aligned with brand guidelines.