Content Writer

The Content Writer – Recruitment is responsible for creating engaging, clear, and compelling content to support recruitment and employer branding initiatives. The role focuses on developing content that attracts qualified candidates, promotes job opportunities, and strengthens the company’s presence across various recruitment channels.

Key Responsibilities

• Create and publish engaging content for job advertisements, recruitment campaigns, social media posts, and employer branding materials.
• Write compelling job descriptions that clearly communicate role responsibilities, qualifications, and benefits.
• Develop recruitment-related content for Facebook, LinkedIn, JobStreet, Indeed, and other sourcing platforms.
• Create content for recruitment campaigns, hiring announcements, employee features, and career-related initiatives.
• Ensure all recruitment content is aligned with the company’s brand voice, tone, and messaging.
• Collaborate with recruiters and hiring teams to understand hiring requirements and develop targeted content.
• Research industry trends, candidate preferences, and effective recruitment content strategies.
• Proofread and edit content to ensure accuracy, clarity, grammar, and consistency.
• Develop creative concepts and copy for recruitment materials such as banners, posters, job fair materials, and recruitment events.
• Monitor content performance and recommend improvements based on engagement and recruitment results.
• Maintain a content calendar for recruitment campaigns and ensure timely publication.
• Support other employer branding and recruitment marketing initiatives as needed.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, English, Human Resources, or a related field.
• At least 1 year of experience in content writing, copywriting, digital marketing, employer branding, or recruitment marketing is preferred.
• Strong writing, editing, proofreading, and storytelling skills.
• Excellent command of English grammar and written communication.
• Ability to create engaging and candidate-focused content for different audiences and platforms.
• Familiarity with social media platforms and digital recruitment channels.
• Creative, detail-oriented, and able to work with minimal supervision.
• Strong research and organizational skills.
• Ability to manage multiple content requirements and meet deadlines.
• Experience using Canva or other basic content creation tools is an advantage.
• Recruitment or HR industry experience is a plus.