Content Writer

Job Overview:

We're looking for a Content Writer who can move fluidly between a whitepaper and a scroll-stopping LinkedIn caption, without losing the thread of who we are and who we're talking to. You'll own content across the funnel: long-form assets that build authority with senior decision-makers, website and landing page copy that converts, and social content that keeps the brand human. You're equally comfortable writing for a CXO audience and briefing an AI tool to help you scale output without diluting quality.

This role sits at the intersection of storytelling, SEO, and brand ideal for someone who wants ownership over content strategy, not just execution.

Role and Responsibilities:

Long-form & thought leadership

• Write whitepapers, eBooks, case studies, and research-backed reports that position the brand as a category authority

• Translate complex, technical, or data-heavy subject matter into content that's credible to senior leaders (CXOs, VPs, Directors) yet easy to read

• Partner with subject matter experts, product, and sales teams to source insights and turn them into narrative-driven assets

Web & landing pages

• Write and optimize landing page copy (hero, proof points, capabilities, CTAs) aligned to campaign and SEO goals

• Work with design/dev to ensure copy translates cleanly into page structure and user journeys

Blogs & press

• Write SEO-optimized blogs that balance search intent with genuine point of view

• Draft press releases, bylines, and articles for media/PR placements

Brand voice & social

• Maintain and evolve brand tone of voice across formats

• Write creative, platform-native captions for LinkedIn (primary) and other social channels

• Ensure consistency of voice across every touchpoint, from a whitepaper to a tweet

AI-assisted content at scale

• Use AI tools (ChatGPT, Claude, Gemini, or similar) to accelerate ideation, drafting, and repurposing while maintaining editorial quality and originality

• Build and refine prompts/workflows (e.g., custom GPTs, content briefs) to scale content production without sacrificing brand consistency

• Repurpose long-form content into multiple derivative formats (social, email, snippets) efficiently

Requirements

• 3-6 years of B2B content writing experience, ideally in SaaS, tech, or another complex/considered-purchase industry

• A strong portfolio spanning long-form (whitepapers/eBooks/case studies), web copy, blogs, and social content

• Proven ability to write for senior/enterprise audiences content that sounds informed, not generic

• Strong grasp of SEO fundamentals (keyword integration, on-page structure, search intent)

• Hands-on experience using AI tools for content production and scaling workflows

• Comfortable working cross-functionally with product, design, sales, and leadership stakeholders