Content Writer

Position/ Skillset: Content Writer

Designation: Executive

Overview

We are on the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. Were looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.

Key Responsibilities

• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing on a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Promote content on social media
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content idea

Qualifications

• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Knowledge of digital marketing tactics, including SEO, email marketing & web analytics
• Bachelors/Masters in English, Journalism, Marketing or related field