Content Writer

Job Description - Content Writer (Marketing)

Experience: 2-3 Years

Department: Marketing

Role: Content Writer

Job Summary

We are looking for a Content Writer with 2-3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.

Key Responsibilities

1. Content Creation

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

2. SEO Search

• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics.
• Track content performance and recommend improvements.

3. Content Planning Strategy

• Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns.
• Stay updated with content trends, formats, platforms, and competitor activity.

4. Collaboration Ownership

• Work with marketing, design, digital, product, and other teams to develop effective content.
• Manage content projects from brief to research, writing, review, optimisation, and publishing.
• Coordinate with freelance writers when required and ensure quality and timely delivery.
• Maintain 95%+ on-time delivery of planned content.

Key Skills Competencies

• Excellent English writing, editing, and communication skills.
• Strong research, storytelling, and content ideation skills.
• Good understanding of SEO, search intent, AEO, and GEO.
• Ability to simplify complex topics and write for different audiences.
• Strong ownership, attention to detail, and ability to meet deadlines.
• Creative, proactive, and comfortable working in a fast-paced marketing environment.

Good to Have

• Experience in Education, EdTech, Publishing, or student-focused brands.
• Experience with social media copy, reels/scripts, campaign communication, or digital marketing.
• Familiarity with SEO and content analytics tools.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.