Content Writer

Content WriterJob Summary

Proactive In & Out Advertising Pvt. Ltd. is looking for a creative and detail-oriented Content Writer to develop clear, engaging, and brand-aligned content across digital platforms, marketing campaigns, presentations, and corporate communication.

The ideal candidate should have excellent writing skills, a strong command of English, and the ability to understand briefs, develop creative content ideas, and adapt writing styles for different audiences and platforms.

Key Responsibilities

• Create engaging and original content for social media, websites, blogs, presentations, campaigns, and other communication materials.
• Develop content ideas and concepts based on campaign objectives, target audiences, client requirements, and brand guidelines.
• Write clear and compelling copy for OOH campaigns, marketing materials, proposals, presentations, and corporate communication.
• Develop creative copy including taglines, captions, campaign concepts, headlines, and promotional content.
• Research industry trends, competitors, brands, and relevant topics to develop accurate, relevant, and engaging content.
• Work closely with the Digital Marketing, Creative, Sales, and Client Servicing teams to understand briefs and content requirements.
• Translate briefs and ideas into clear, engaging, and effective content.
• Proofread and edit content for grammar, clarity, tone, consistency, accuracy, and overall quality.
• Adapt writing style and tone according to different platforms, audiences, campaigns, and communication objectives.
• Assist in developing content for client presentations, campaign decks, proposals, and other marketing materials.
• Maintain a consistent brand voice across all company and client communications.
• Manage multiple content requirements and deliver assignments within agreed timelines.
• Review and refine content based on internal or client feedback.

Requirements

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 2–4 years of professional experience in Content Writing, Copywriting, or a related role.
• Excellent written and verbal communication skills with a strong command of English.
• Strong research, proofreading, editing, and storytelling abilities.
• Ability to write concise, creative, and engaging copy for social media, websites, presentations, and marketing campaigns.
• Creative mindset with strong attention to detail.
• Ability to understand briefs and translate ideas into effective content.
• Strong understanding of tone, language, grammar, and brand communication.
• Ability to manage multiple assignments and meet deadlines.
• Good working knowledge of MS Word and PowerPoint.
• Experience in advertising, media, OOH, digital marketing, or a creative agency will be an advantage.

Employment Details

Job Type: Full-time
Experience: 2–4 years
Industry: Advertising / Media / OOH Advertising
Department: Content / Creative / Digital Marketing
Location: Mumbai

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person