RAFs Falak Naz Group
Content Writer
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Karachi, Karachi City, Sindh, Pakistan
Work mode:
Onsite
Published on:
1 September 2026
What they need
Role Overview
The Content Writer will be responsible for creating clear, engaging, and brand-consistent content across digital and print platforms including website copy, brochures, social media, email campaigns, and press materials that supports Falaknaz's marketing and sales objectives.
Key Responsibilities
- Write, edit, and proofread content for websites, brochures, social media, newsletters, and ad campaigns
- Develop project descriptions, property listings, and promotional copy for real estate developments
- Collaborate with the marketing and design teams to align content with campaign goals and brand voice
- Research industry trends, competitor content, and audience interests to inform content strategy
- Draft press releases, internal communications, and executive messaging as needed
- Optimize content for SEO where applicable
- Maintain a content calendar and meet publishing deadlines
- Ensure consistency in tone, style, and messaging across all Falaknaz brands and projects
Requirements
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
- 1–3 years of experience in content writing, copywriting, or a similar role (real estate/property experience a plus)
- Excellent written and verbal communication skills in English (Urdu a plus)
- Strong research, editing, and proofreading skills
- Familiarity with SEO best practices and content management systems
- Ability to manage multiple projects and meet deadlines
- Creative mindset with attention to detail
Preferred
- Experience writing for real estate, construction, or lifestyle brands
- Basic knowledge of social media content formats and trends
- Portfolio of published writing samples
Pay: From Rs60,000.00 per month
Work Location: In person
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