Content Writer

Hiring: Content Writer – Insurance, Personal Finance & Research

Company: SimpliInsure.com

Location: Bangalore

Experience: Minimum 1+ Year ( Immediate Joiner)

About the Role

We are not looking for someone who can simply write words.

We are looking for someone who can think, research, analyze, question assumptions, and create content that genuinely helps readers make better financial decisions.

Our content is built around one principle: quality over quantity. We value well-researched, insightful, thought-provoking articles that educate readers, challenge common misconceptions, and simplify complex insurance and financial concepts without sacrificing accuracy.

If your idea of content is copying from competitors, rewriting AI outputs, or filling pages with keywords, this role is not for you.

If you enjoy deep research, critical thinking, and creating content that people actually want to read, we would like to speak with you.

What You'll Do

* Research and write high-quality articles on insurance, personal finance, risk management, healthcare, regulations, and consumer finance.

* Go beyond surface-level information and uncover meaningful insights, trends, and practical implications for readers.

* Analyze industry reports, IRDAI circulars, SEBI regulations, court judgments, company disclosures, surveys, and market data.

* Create content that is informative, analytical, educational, and evidence-based.

* Convert complex insurance concepts into simple, accurate, and engaging language.

* Challenge common myths and assumptions using facts, data, and logical reasoning.

* Use AI tools intelligently for research and brainstorming—not as a replacement for original thinking.

* Produce website content, blogs, long-form articles, guides, case studies, and thought-leadership content.

* Stay updated with insurance, healthcare, regulatory, and financial market developments.

What We're Looking For

* Strong writing skills with exceptional command of written English.

* Ability to research unfamiliar topics and produce a well-structured article within a short timeframe.

* Natural curiosity and a habit of asking "why" and "what does this mean for the reader?"

* Ability to evaluate sources critically rather than accepting information at face value.

* Basic understanding of insurance, finance, economics, law, or public policy is preferred.

* Knowledge of On-Page SEO, webpages, hyperlinks, and content structure.

* Familiarity with AI tools such as ChatGPT, Claude, Gemini, Perplexity, and Grammarly.

You Are

* A thinker before a writer.

* Curious, analytical, and detail-oriented.

* Comfortable reading reports, regulations, and technical documents.

* Open to feedback and committed to continuous improvement.

* More interested in producing one excellent article than five average ones.

* Passionate about creating content that informs, educates, and influences decisions.

How We Evaluate Candidates

Shortlisted candidates will complete a writing assignment.

We will assess:

* Research depth

* Quality of insights

* Logical reasoning

* Clarity of explanation

* Original thinking

* Structure and readability

* Accuracy of facts

* Ability to make complex topics interesting

* SEO awareness without compromising content quality

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits:

• Provident Fund

Work Location: In person