Content Writer

Key Responsibilities 1. Content Creation Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication. Develop clear, engaging, and audience-focused content across formats and platforms. Research topics, trends, competitors, audience interests, and search behaviour. Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

2. SEO & Search Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability. Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms. Identify content gaps, keyword opportunities, and emerging topics. Track content performance and recommend improvements.

3. Content Planning & Strategy Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms. Develop content ideas aligned with business goals, audience needs, and marketing campaigns. Stay updated with content trends, formats, platforms, and competitor activity.

4. Collaboration & Ownership Work with marketing, design, digital, product, and other teams to develop effective content. Manage content projects from brief to research, writing, review, optimisation, and publishing. Coordinate with freelance writers when required and ensure quality and timely delivery. Maintain 95%+ on-time delivery of planned content.

Pay: Up to ₹400,000.00 per year

Benefits:

• Provident Fund

Work Location: In person