Content Writer

Job Summary-

We are looking for a skilled Content Writer with strong copywriting and content strategy skills to create engaging, accurate, and compliant content across packaging, e-commerce, digital marketing, SEO, social media, and video platforms.

Key Responsibilities

• Develop compliant content for product packaging, labels, carton panels, inserts, and health-related claims.
• Coordinate with vendors, R&D, and Legal to ensure claims comply with applicable health and advertising regulations.
• Conduct market research, SWOT analysis, and competitor/content audits to identify content opportunities.
• Write high-converting product descriptions, PDPs, landing pages, category pages, and ad copies for Meta, Google, and Amazon.
• Convert complex medical, clinical, and technical information into simple, consumer-friendly content.
• Conduct keyword research and topic mapping and create SEO-optimized blogs, guides, and educational content.
• Audit and refresh existing content to improve SEO performance and search visibility.
• Develop scripts for YouTube videos, product tutorials, educational videos, and brand films.
• Create platform-specific content for Instagram, LinkedIn, YouTube, and X.
• Track content performance and continuously improve copy based on data and audience insights.
• Proofread and fact-check content with a strong focus on accuracy, clarity, grammar, and claim compliance.

Required Skills

• 2-4 years of experience in content writing/copywriting, preferably in healthcare, wellness, nutraceuticals, or D2C e-commerce.
• Excellent writing, editing, proofreading, and communication skills.
• Ability to simplify scientific and medical terminology for consumers.
• Good understanding of SEO, keyword research, and content optimization.
• Hands-on knowledge of tools such as Ahrefs, Semrush, and e-commerce platforms like Shopify/Amazon.
• Understanding of marketing frameworks such as FAB, AIDA, and SWOT.
• Strong attention to detail and ability to ensure claim and content accuracy.
• Creative mindset with the ability to develop compelling, conversion-focused content.