Content Writer

Job Title: Direct Response Ad Copywriter Role Overview

Were hiring a D2C Ad Copywriter who understands one thing deeply: copy exists to drive action, not applause.

This role is for someone who has hands-on experience writing high-converting ad copy for Meta & YouTube, understands hooks, hold, and scroll-stopping psychology, and can consistently produce scripts that perform at scale.

Youll be working closely with performance marketers, editors, and founders to create UGC, brand, and performance video scripts that convert.

Key Responsibilities

Performance Ad Copy (Core Responsibility)

• Write high-converting ad copy for:
• Meta Ads (Facebook & Instagram)
• YouTube video ads
• Craft strong hooks (03 sec) that drive:
• High CTR

Avg hook & hold rate of ~30%+

Optimize copy for:

Scroll-stopping

Clarity

Emotional pull + logical payoff

Video Ad Scripts (UGC + Brand + Performance)

• Write video ad scripts for:

UGC-style testimonial & POV videos

o Founder / Doctor / Authority videos / Testimonials / Local Languages

o Performance-driven direct response ads

o Brand-building narratives that still convert

Adapt scripts based on:

o Funnel stage (TOF / MOF / BOF)

o Customer awareness levels

Creative Testing & Iteration

• Create multiple hook variations for the same offer
• Rewrite and iterate based on:

o CTR

o Hook & hold rate

o Watch time & conversions

• Collaborate with media buyers to improve performance using data-backed insights

Brand + Performance Balance

• Maintain brand tone while still writing conversion-focused copy
• Ensure claims, messaging, and storytelling stay aligned with brand positioning

Skills & Capabilities

• Proven ability to write direct response ad copy
• Deep understanding of:

o Hooks, scroll psychology, and attention economy

o Customer pain points & emotional triggers

• Strong scripting skills for short-form video (1560 sec)
• Knows the difference between:

Content vs ad copy

Branding vs performance

• Comfortable writing in conversational, UGC-friendly language, Hinglish Language

What You Must Have Experience With

• Meta Ads copywriting
• YouTube video ad scripts
• UGC video scripts
• Brand content + performance ad scripts
• Working with performance marketers / growth teams

Experience & Compensation

• Experience: 3+ years in direct response ad copywriting (D2C preferred)

Who Will Thrive in This Role

• You think in hooks, retention, and conversions
• You care about CTR and watch time, not just nice copy
• You enjoy writing multiple versions and testing what works
• You understand that great ads sound like the customers own thoughts

Nice to Have (Not Mandatory)

• Experience in health, wellness, beauty, or D2C brands
• Understanding of funnel-based messaging
• Ability to break down why an ad worked (or didnt)