Content Writer

About the role

We are seeking a creative, articulate, and strategic Content Writer to join our Bangkok team. This role is responsible for crafting compelling, high-converting written content for two premier overseas education brands: True North Education (elite US Ivy League/Top 30 and Oxbridge consulting) and Britannia (prestigious UK boarding school and higher education placement). Your primary mission is to build brand authority, educate high-net-worth families on global admissions pathways, and produce engaging copy across digital platforms, articles, and marketing campaigns to turn reader interest into qualified leads.

Key responsibilities

• Write, edit, and publish high-impact copy for social media (Facebook, Instagram, LINE OA, TikTok), landing pages, newsletters, and promotional email campaigns
• Draft in-depth blogs, admission guides, and articles explaining complex educational topics (e.g., US holistic review, Oxbridge interviews, UK boarding school pathways) tailored for Thai parents and ambitious students
• Craft persuasive sales headlines, ad copy for paid campaigns (Meta, Google Ads), and event marketing materials for study abroad fairs, seminars, and webinars
• Collaborate with the Marketing Manager to optimize website content using SEO best practices to increase organic search rankings and drive website traffic
• Maintain a sophisticated, trustworthy, and authoritative brand voice across all touchpoints, ensuring zero grammar errors and consistent messaging

About you

• Minimum 2–3 years of experience as a Content Writer, Copywriter, or Digital Journalist—preferably in education, luxury lifestyle, premium publishing, or agency environments
• Exceptional storytelling skills with a strong ability to simplify complex academic information into engaging, easy-to-read content for parents and students
• Bachelor's degree in Mass Communication, Journalism, English, Marketing, or a related field
• Overseas education experience (UK/US) is a strong plus
• Native-level fluency in written Thai with excellent English comprehension to research international education trends and translate key insights accurately
• Basic understanding of SEO principles, social media algorithms, content management systems (CMS), and LINE Official Account (LINE OA) broadcast formatting

Benefits

• Competitive Base Salary
• Provident Fund
• Group Health & Life Insurance
• Ergonomic Workspace Setup: Ergonomic office chair and adjustable sit-stand desk
• Dynamic, international office environment in a prime central location