Content Writer

Content Writer

Company: SGT University
Department: Office of Branding & Communications
Location: Gurugram, Haryana
Experience: 4-6 Years
Employment Type: Full-Time
Designation: Content Writer

Reporting To: Head / Director Office of Branding & Communications

About the Role

SGT University is looking for a creative and detail-oriented Content Writer to support the University's Public Relations, Corporate Communications, Media Relations, Leadership Communication, Digital Content, and Marketing Communication initiatives. The role will be responsible for creating high-quality content across media, website, social media, promotional campaigns, and institutional communication platforms while ensuring accuracy, consistency, and alignment with the University's communication and brand guidelines.

1. PR & Media Communication

• Draft and disseminate press releases covering University events, achievements, research, MoUs, rankings, announcements, and other institutional developments.
• Coordinate with journalists, editors, and media organisations to facilitate media coverage.
• Handle media queries and coordinate timely responses with relevant stakeholders.
• Prepare media kits and media invitations for University events and initiatives.
• Support the planning and execution of press conferences, media briefings, and press interactions.
• Monitor print, online, and electronic media coverage and prepare media monitoring reports.
• Organise and coordinate media meets and networking interactions with journalists and media professionals.
• Assist in executing PR campaigns across relevant digital platforms.

2. Leadership Communication & Thought Leadership

• Manage and develop content for the LinkedIn profile of University leadership/management.
• Draft leadership posts, articles, opinion pieces, interviews, and other thought-leadership content.
• Coordinate leadership profiling and visibility initiatives.
• Develop media bytes and supporting content for publication on the University's website and LinkedIn platforms.

3. Content Management

• Write, edit, and publish blogs and website content.
• Develop and update content for programme pages, department pages, and other website sections.
• Support website content enhancement and page layout requirements.
• Write promotional scripts for schools, colleges, departments, events, campaigns, and other University initiatives.

4. Social Media & Creative Copy

• Develop engaging copy for social media platforms highlighting University events, achievements, collaborations, research, and initiatives.
• Write creative copy for advertisements, posters, brochures, banners, and other communication materials.
• Ensure all content is grammatically accurate, engaging, clear, and appropriate for the target audience.

5. Marketing Communication

• Develop content for emailers, SMS campaigns, advertisements, and other marketing communication initiatives.
• Support content requirements for different schools, colleges, departments, and University campaigns.
• Coordinate with internal teams to gather relevant information and convert it into effective communication content.

6. Editing & Proofreading

• Proofread and edit newsletters, brochures, one-pagers, website content, advertisements, and other marketing/promotional materials.
• Ensure accuracy, consistency, grammar, tone, and quality across all communication materials.