Content Writer

Job Title: Content Writer
Department: Marketing
Reports to: Marketing Head / Creative Head

Job Summary:
The Content Writer is responsible for creating compelling, engaging, and brand-aligned content that supports the organization's digital presence and marketing initiatives. The role focuses on developing high-quality content for websites, blogs, social media, and marketing campaigns across multiple brands, ensuring consistency in messaging and communication.

Key Responsibilities:

Social Media Content (Primary Responsibility)

• Plan, write, and optimize engaging content for social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube, etc.) across all brands.
• Develop platform-specific captions, scripts, and copy for posts, reels, stories, carousels, and short-form video content.
• Collaborate with the creative and performance marketing teams to align social content with campaign goals, brand voice, and audience insights.
• Maintain a content calendar, track performance metrics, and iterate on content formats to improve reach, engagement, and conversions.

Website Content

• Develop clear, engaging, and SEO-friendly content for company websites across multiple brands.
• Update and maintain website content to ensure accuracy, relevance, and consistency with brand guidelines.

Blog Content

• Research, write, and edit informative blog articles that enhance brand awareness, audience engagement, and thought leadership.
• Ensure blog content aligns with the marketing strategy and brand voice.

Marketing Campaign Content

• Create compelling content for marketing and promotional campaigns across all brands.
• Develop copy for digital marketing initiatives, advertisements, email campaigns, and other promotional materials as required.
• Collaborate with the marketing and creative teams to deliver campaign content that supports business objectives.

Content Quality & Brand Consistency

• Maintain a consistent tone, style, and messaging across all content deliverables.
• Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand standards.
• Coordinate with cross-functional teams to understand content requirements and deliver high-quality content within project timelines.

Work Location: In person