Content Writer

Key Responsibilities

• Develop and edit content for the website, brochures, prospectuses, newsletters, social media, reports, presentations and institutional communications .
• Translate academic programmes, research, faculty expertise and institutional initiatives into clear, accessible and engaging narratives .
• Create content for student recruitment and brand-building campaigns , ensuring consistency in messaging, tone and positioning.
• Develop thought leadership content , including articles, interviews, faculty profiles, opinion pieces and research-led stories.
• Write and refine content for events, conferences, announcements, speeches and leadership communications .
• Work closely with academic, admissions, marketing, research and leadership teams to gather information and develop content.
• Research topics relevant to higher education, management, technology, AI, research, industry and emerging trends to strengthen institutional storytelling.
• Edit and proofread content for clarity, accuracy, grammar, structure and tone .
• Maintain consistency in the institution’s brand voice, editorial standards and messaging across platforms.
• Identify opportunities to turn institutional achievements, faculty expertise, student experiences and research into stronger stories and content assets .