Content Writer

Content Writer Digital

Job Summary
The Content Writer is responsible for creating high-quality, SEO-optimised, and compliance-compliant digital content across multiple product verticals. The role focuses on driving organic traffic through strategic content creation, keyword optimisation, and identifying new content growth opportunities while collaborating with cross-functional teams.

Roles & Responsibilities

• Create and optimise digital content, including landing pages, blogs, FAQs, and product copy.
• Conduct keyword research and implement on-page SEO best practices to improve search rankings and organic traffic.
• Identify content gaps and recommend new content initiatives to support organic growth.
• Research, write, edit, and update content based on product information and business requirements.
• Ensure all content complies with regulatory and internal compliance guidelines by validating claims before publication.
• Monitor content performance and refine strategies using SEO and traffic insights.
• Collaborate with Product, SEO, Development, Compliance, and Content teams to deliver accurate and effective content.
• Develop content across multiple product verticals as assigned and adapt to changing business priorities.
• Support content quality by reviewing and refining content to maintain consistency, clarity, and brand tone.
• Stay updated on SEO trends, content marketing best practices, and digital content strategies