Content Writer

Role & responsibilities

The Content Writer will be responsible for executing high-quality, brand-aligned content across digital platforms and for employer branding. The role focuses on strong writing, editorial discipline, and SEO awareness, while collaborating closely with design, performance, and brand teams to deliver consistent and engaging storytelling.

Key Result Areas:

1. Content Creation & Execution

• Create clear, engaging, and grammatically strong content for social media, websites, campaigns, blogs, and brand assets.
• Write short-form and long-form content aligned with brand tone and platform requirements.
• Support e-commerce, performance, and brand campaigns with relevant content.

2. Brand Alignment & Consistency

• Ensure all content follows brand guidelines, tone of voice, and messaging frameworks.
• Maintain consistency across platforms while adapting content for different audiences and formats.
• Incorporate feedback from seniors and stakeholders effectively.

3. Editorial Quality & Accuracy

• Proofread and edit content to maintain high editorial standards.
• Ensure factual accuracy, logical flow, and clarity in all content pieces.
• Maintain attention to grammar, structure, and narrative coherence.

4. SEO & Performance Support

• Write SEO-friendly content using provided keywords and briefs.
• Assist in optimizing existing content for search visibility and engagement.
• Collaborate with SEO and performance teams to align content with campaign objectives.

5. Collaboration & Coordination

• Work closely with designers, the internal team, as well as other departments.
• Coordinate with internal teams to meet deadlines and content requirements.
• Support seniors in content planning and execution tasks.

6. Tools, AI & Process Adherence

• Use AI and content tools responsibly for drafting, editing, and optimization.
• Follow internal content processes, review cycles, and documentation standards.

Required Skills :

• Strong writing and editing skills.
• Good understanding of digital content formats and brand communication.
• Basic to intermediate knowledge of SEO principles.
• Ability to manage multiple tasks and deadlines.
• Strong collaboration and feedback-handling mindset.

Experience & Background

• 1 to 3 years of experience in content writing, copywriting, or editorial roles.
• Experience in digital marketing, employer branding, media, or agency environments preferred.
• Exposure to consumer brands, FMCG, D2C, or lifestyle content is a plus.

Educational Qualification

Graduate / Post Graduate in Journalism, Mass Communication, Marketing, Literature, or a related field