Content Writer

Content Writer – English & Urdu

Faisal Town Group | Marketing & Communications Department

Location : Head Office, Rawalpindi Employment

Type: Full-Time

Experience Required: 3–5 Years

Job Overview

Faisal Town Group is looking for a talented and creative Content Writer with exceptional command of both English and Urdu. The ideal candidate should have strong storytelling abilities, experience in SEO-driven content writing, and the ability to develop engaging, persuasive, and brand-aligned content across multiple platforms.

The candidate must understand how content contributes to brand positioning, digital marketing, audience engagement, and business growth.

Key Responsibilities

• Develop high-quality, original content in both English and Urdu for digital and traditional marketing platforms.
• Write engaging social media captions, campaign copy, website content, blogs, articles, and promotional materials.
• Create SEO-optimised website content, landing pages, and blog articles to improve organic visibility and search engine rankings.
• Conduct keyword research and incorporate relevant keywords naturally into content.
• Write compelling advertising copy, brand messages, video scripts, and storytelling-based marketing content.
• Develop corporate communications, press releases, company profiles, brochures, and presentations.
• Collaborate closely with the Content, Creative, Social Media, and Performance Marketing teams to ensure consistency across campaigns.
• Adapt writing styles and tone of voice according to different audiences, platforms, and brand guidelines.
• Proofread, edit, and refine English and Urdu content to maintain exceptional standards of grammar, clarity, and accuracy.
• Research industry trends, audience interests, competitor communications, and relevant topics to generate fresh content ideas.
• Optimise existing website content according to SEO best practices.
• Support content calendars and ensure timely delivery of assigned writing tasks.

Required Skills & Qualifications

• Bachelor's degree in English, Mass Communication, Journalism, Marketing, or a related field.
• 3–5 years of professional content writing experience, preferably with a marketing agency, corporate organisation, or established brand.
• Excellent written command of both English and Urdu, including grammar, vocabulary, sentence structure, and creative expression.
• Proven experience in SEO content writing, keyword research, and on-page SEO fundamentals.
• Strong understanding of digital marketing, social media communication, and content strategy.
• Ability to write both creative, emotionally engaging copy and professional corporate content.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
• Understanding of SEO elements including meta titles, meta descriptions, headings, internal linking, and search intent.
• Experience using AI-assisted writing tools responsibly for research, ideation, and content refinement.
• Excellent research, editing, proofreading, and time-management skills.
• Ability to manage multiple assignments while maintaining quality and meeting deadlines.

Preferred Skills

• Experience writing content for real estate, hospitality, lifestyle, or corporate brands.
• Ability to develop storytelling concepts for video campaigns and digital advertisements.
• Understanding of brand positioning, consumer psychology, and persuasive copywriting.
• Familiarity with WordPress or other content management systems.
• Knowledge of emerging SEO practices, including AI search visibility and content optimisation.

What We're Looking For

We are particularly interested in someone who is equally confident writing in English and Urdu, understands the difference between ordinary writing and effective marketing communication, and can translate creative ideas into compelling content.

The ideal candidate should be capable of delivering everything from a sophisticated corporate article to an engaging Urdu social media campaign while maintaining a consistent brand voice.

How to Apply

Interested candidates are encouraged to apply through LinkedIn with an updated CV

Join Faisal Town Group and contribute to building compelling brand narratives across one of Pakistan's diversified business groups.