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Content Writer

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Onsite

Content Writer

ARM InfoTech

Content Writer

Skills

EmailingCRMLead GenerationMarket Research

12 days ago

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Important information


Contract type:

Permanent

Location:

Madurai, Tamil Nadu, India

Work mode:

Onsite

Published on:

14 October 2026

What they need


About the job
A lead generator identifies and attracts potential leads by networking and strategic outreach. They create interest in products or services, aiming to convert prospects into sales. The role requires excellent communication and persuasive skills.
Industry - Software
Experience 6 months 3 years
Qualification Any Degree
Immediate Joiners and candidates in/around Madurai location are preferred

Responsibilities for lead Generator
Discover potential leads by conducting online research, using social media platforms, exploring relevant forums, and leveraging company-provided databases
Collect and verify accurate contact details and relevant information
Initiate outreach through email campaigns, social media, and direct messaging platforms
Evaluate leads based on predefined criteria such as budget, authority, need, and timeline
Engage on platforms like Upwork, Freelancer and other relevant sources to generate leads by bidding on suitable projects
Gather leads from lead generation platforms like Apollo, Xing, and other relevant sources
Engage with leads consistently through follow-ups and personalized messages to maintain interest
Maintain an organized, up-to-date database of leads and prospects in the CRM system or spread sheet
Track lead generation activities, success rates, and conversion metrics
Conduct in-depth market research to identify trends and potential opportunities
Collaborate with the content team to create content and messaging that resonates with potential leads and drives engagement
Stay up-to-date with products, and services to effectively communicate with leads and position the company as a knowledgeable and trusted partner

Skill Required for lead generator
Identify potential leads through online research, LinkedIn, forums, and databases
Identifying and developing new business opportunities
Collect and verify accurate contact details and relevant information
Initiate outreach through email campaigns, social media, and direct messaging platforms
Evaluate leads based on predefined criteria such as budget, authority, need, and timeline
Participate on online lead platforms (e.g. Apollo and Xing) to generate leads
Knowledge in online Bidding Platform Upwork, Freelancer
Engage with leads consistently through follow-ups and personalized messages to maintain interest
Maintain an organized, up-to-date database of leads and prospects in the CRM system or spread sheet

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