Content Writer

Role Overview

We are looking for a Content Writer who can create well-researched, engaging and search-optimized content for a US-focused B2B audience. The role will work closely with the marketing, SEO and engineering teams to build organic visibility, industry authority and qualified

inbound enquiries.

Key Responsibilities

• Write SEO-optimized blogs, articles, service pages, landing pages and website content.
• Develop detailed project case studies by coordinating with internal engineering and project teams.
• Create content around MEP engineering, architecture, construction, franchise development and related topics.
• Research industry trends, competitor content, keywords and audience questions before writing.
• Optimize content for SEO, answer-focused search and AI or generative search visibility.
• Use clear headings, FAQs, direct answers, comparisons and tables where relevant.
• Refresh existing website content based on performance and content gaps.
• Create thought-leadership and expert-led content with inputs from internal subject-matter experts.
• Support LinkedIn, social media content and marketing campaigns when required.
• Maintain content calendars and ensure timely delivery.

Skills Required

• Strong written English, grammar and storytelling skills.
• Strong research ability and comfort with technical B2B topics.
• Good understanding of SEO content writing and search intent.
• Familiarity with AEO, GEO or AI search optimization is preferred.
• Ability to simplify technical concepts without losing accuracy.
• Experience writing for US audiences is preferred.
• Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.
• Comfort using AI tools for research and productivity while maintaining originality and quality.

What we are looking for:

Someone who understands audience, search intent, problem,

insight, solution and conversion, not someone who writes only around keywords.

Portfolio or work samples are mandatory.

Please share your Resume and Work Samples / Portfolio on [email protected]