Content Writer

Content Writer Wanted (Healthcare B2B)

If you know how to turn complex healthcare and IT topics into content people actually want to read — this role is for you.

IPS Pakistan is hiring a Content Writer to help shape our voice, strengthen our SEO presence, and support sales with high-impact content.

Quick Details:

• Females are encourged to apply
• Shift: 1:30 PM – 10:30 PM (Onsite, Lahore)
• Experience: 2–3 years (Healthcare B2B preferred)
• Salary: PKR 65K – 150K (based on experience)
• Location: IPS Pakistan, House No. 372, Old RGA Factory, Main Ferozepur Road، New Dera Mian Saeed, Lahore, 54000

Key Responsibilities

Write high-quality, SEO-optimized website content, blogs, articles, landing pages, and service pages.
Conduct keyword research, analyze search intent, and identify competitor content gaps.
Collaborate with SEO specialists and marketing teams to develop content strategies and calendars.
Research industry-related topics and update existing content to improve organic rankings and website traffic.
Optimize content using relevant keywords, internal linking, meta titles, and meta descriptions.
Ensure content is original, engaging, informative, and aligned with SEO best practices.
Proofread and edit content to maintain accuracy, clarity, and consistency.

Requirements

Bachelor’s degree in English, Marketing, Mass Communication, or a relevant field.
2–3 years of proven experience in content writing, preferably with SEO-focused content.
Excellent command of English grammar, vocabulary, and sentence structure.
Strong understanding of SEO principles, keyword placement, semantic SEO, and search intent.
Excellent research, analytical, proofreading, and editing skills.
Ability to create engaging and conversion-focused content for target audiences.
Strong time-management skills and the ability to meet deadlines.

IT Skills

Advanced proficiency in Google Docs and Microsoft Word.
Experience with content management systems, particularly WordPress.
Working knowledge of SEO tools such as Ahrefs, SEMrush, and Google Search Console.
Knowledge of on-page SEO, content optimization, and internal linking.
Familiarity with Google Analytics, AI-assisted writing tools, plagiarism checkers, and readability tools.

How to Apply
Interested candidates are encouraged to send their updated CV via WhatsApp: +92 337 0777105
Please mention “Content Writer ” when applying.

Job Type: Full-time

Pay: Rs75,000.00 - Rs150,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Location:

• Lahore (Required)

Work Location: In person