Content Writer

Role Overview:

We are looking for a Content Writer who can create well-researched, engaging and

search-optimized content for a US-focused B2B audience. The role will work closely with the

marketing, SEO and engineering teams to build organic visibility, industry authority and qualified

inbound enquiries.

Key Responsibilities:

• Write SEO-optimized blogs, articles, service pages, landing pages and website content.

• Develop detailed project case studies by coordinating with internal engineering and project

teams.

• Create content around MEP engineering, architecture, construction, franchise development

and related topics.

• Research industry trends, competitor content, keywords and audience questions before

writing.

• Optimize content for SEO, answer-focused search and AI or generative search visibility.

• Use clear headings, FAQs, direct answers, comparisons and tables where relevant.

• Refresh existing website content based on performance and content gaps.

• Create thought-leadership and expert-led content with inputs from internal subject-matter

experts.

• Support LinkedIn, social media content and marketing campaigns when required.

• Maintain content calendars and ensure timely delivery.

Skills Required:

• Strong written English, grammar and storytelling skills.

• Strong research ability and comfort with technical B2B topics.

• Good understanding of SEO content writing and search intent.

• Familiarity with AEO, GEO or AI search optimization is preferred.

• Ability to simplify technical concepts without losing accuracy.

• Experience writing for US audiences is preferred.

• Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.

• Comfort using AI tools for research and productivity while maintaining originality and

quality.

What we are looking for:

Someone who understands audience, search intent, problem, insight, solution and conversion, not someone who writes only around keywords.

Please share your Resume and Work Sample / Portfolio on [email protected]