Content Writer

Key Responsibilities

1. Content Creation (Online & Offline)

Write clear, engaging, and on-brand copy for:

Social media posts (Facebook, TikTok, Instagram, LinkedIn, etc.)

Website and landing pages

In-store materials (posters, tent cards, standees, danglers, etc.)

Promotional leaflets, brochures, and point-of-sale materials

Adapt tone and style for different brands (iSure, sharge, tomtoc, pyinsayar, etc.) while following brand guidelines.

2. Campaign & Marketing Support

Work from briefs given by the Marketing Executive and MarCom Manager to develop campaign copy.

Support content for:

Seasonal campaigns

Product launches

Promotions and discount campaigns

Sponsorships and partnerships

Write short, punchy taglines, headlines, and CTAs that drive action and align with campaign goals.

3. Video & Script Writing

Write scripts and storylines for:

Seasonal videos

Commercial videos

Social media video content (short-form videos, TikTok, Reels, etc.)

Collaborate with the Video Coordinator and Designer to ensure visuals and copy work together.

Help convert technical or product information into easy-to-understand, customer-friendly scripts.

4. Influencer & KOL Content Support

Draft key messages, talking points, and sample captions for influencers/KOLs.

Review influencer captions (when needed) to ensure brand voice and accuracy.

5. Content Planning & Coordination

Work with the Marketing Executive to contribute ideas for monthly content calendars for each brand.

Suggest content angles, topics, and formats based on campaign needs and customer insights.

Ensure content is delivered on time according to the content calendar and campaign timeline.

6. Quality Control & Brand Consistency

Proofread and edit all content for grammar, spelling, clarity, and consistency.

Ensure all content follows brand guidelines, tone of voice, and key messaging.

Check that pricing, promo dates, and product details are accurate before publishing.

7. Collaboration & Reporting

Follow instructions from the MarCom Manager and align work with marketing and retail priorities.

Work closely with Designers, Video Coordinators, and Marketing Executives as one team.

Support simple performance reporting (e.g., top performing posts, learnings for future content).

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, English, Media, or related field.

1–3 years of experience as a content writer, copywriter, or similar role (agency or in-house).

Experience writing for social media and digital platforms is preferred.

Comfortable writing in a clear, customer-friendly style.

(Optional but strong plus) Ability to write in both English and Myanmar languages.