Content Writer-Ditto

What's Ditto?

Ditto’s mission is to help people make well-informed insurance decisions - from expert advisory and policy purchases to dedicated claim support. We pioneered the industry-first “No-spam” policy, and over the past five years, we’ve assisted over 700,000 users with personalized advice on health and term insurance. We carry a 4.9 rating with 32,000+ reviews on Google.
Ditto is part of the Finshots family (500K+ subscribers) and is backed by Zerodha, India’s largest stockbroker. We won LinkedIn’s Top Startup award in both 2022 and 2023.

What do we do at Ditto?

• We help people buy insurance.
• We explain health and life insurance in a language users understand
• We curate and offer personalized recommendations

What you’ll do

We’re looking for a Content Writer—someone who’s curious, sharp, and can research and turn complex insurance concepts into clear, genuinely helpful, and search-optimised articles for millions of readers.

• Write high-quality articles on health and term insurance aligned with user intent and Ditto’s tone.
• Research topics across health and term insurance—from IRDAI updates to everyday customer questions.
• Identify what users actually want to know and create content that adds real value to them.
• Combine product expertise + AI tools to draft, refine and publish insightful articles for Ditto’s blog.
• Optimise articles for search (structure, keywords, internal linking, SEO best practices).
• Collaborate with the SEO, content, and product teams to create and optimize content that boosts organic visibility while staying true to Ditto’s voice—clear, honest, and helpful.

You’ll fit right in if you :

• 2+ years of experience in research, content writing, or any other related field.
• Are curious and perceptive — you enjoy learning new things and explaining them simply.
• Have strong written communication skills and a good grasp of English.
• Can think from a user’s perspective and create content that genuinely helps them make decisions.
• Have great attention to detail and can follow structured processes without losing creativity.
• Value clarity, consistency, and thoughtful research in your work.

Nice to have

• Prior exposure to content creation, insurance/financial research, or writing SEO-led articles.
• Basic understanding of personal finance and insurance concepts.
• Familiarity with AI tools to enhance research, ideation, or content creation.

Why join Ditto

At Ditto, we believe great content starts with empathy—not keywords. You’ll learn the ins and outs of the insurance industry, sharpen your research and communication skills, and work in an environment that values clarity, learning, and user-first thinking.

Perks :

• Competitive salary and comprehensive health insurance
• Opportunity to lead new content initiatives

Our Interview Process :

We would like to help you minimize your time and effort. There are 4 rounds, & we will be working towards completing all the rounds within a maximum of 2 weeks' time.

The schedule is as follows:

1. HR Introductory Call

2. Task 1

3. Second Interaction

4. Final Managerial Round

This is a remote role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.

Please Note: Beware of recruitment scams. Ditto does not charge any fees for the hiring process. We’ve seen fraudulent hiring messages impersonating Ditto. Please read this noticefor details and how to verify/report.