Content Writer Team Leader

Content Writer Team Leader

Company: Adnan Khan Tutoring

Job Type: Full-Time

Location: Remote / Work from Home

Working Hours: 07:00–16:00 UK time, Monday to Friday, with a one-hour break

Salary: PKR 100,000 per month

Education: BS, MPhil or PhD in English Language or English Literature

Role Overview

Adnan Khan Tutoring is looking for a strategic, analytical and quality-focused Content Lead to lead our content operations and drive sustainable growth through SEO, GEO and evidence-based content strategies.

Education requirement: BS, MPhil or PhD in English Language or English Literature. We seek someone with a genuine passion for reading and writing, strong critical-thinking skills, and the ability to research complex topics, evaluate evidence and communicate ideas clearly.

This role combines content strategy, data analysis, editorial quality control and team leadership. You will develop content strategies and calendars, analyse SEO performance, audit existing and new content, manage workloads, mentor writers and interns, and ensure that published content is accurate, original, useful and aligned with business objectives.

We value research over assumptions, quality over volume, and measurable improvement over activity without results.

Key Responsibilities1. Research & Content Strategy

● Develop evidence-based SEO and content strategies aligned with business objectives, audience needs and sustainable organic growth.

● Research competitors, search intent, keywords, content gaps and emerging opportunities before making strategic recommendations.

● Analyse reliable data and industry documentation to validate assumptions and prioritise actions.

● Build content calendars, topical clusters and forward-looking publishing plans.

● Balance new content production with the optimisation and refreshing of existing content.

2. Data Analysis & Performance Improvement

● Collaborate with the SEO team to analyse data from Google Search Console, Google Analytics, Ahrefs, Semrush and other relevant tools.

● Monitor organic traffic, rankings, impressions, clicks, conversions and content performance.

● Investigate ranking declines, indexing issues, underperforming pages and potential root causes.

● Develop actionable improvement plans, track results and refine strategies based on evidence.

● Report performance accurately without making unsupported claims about the causes of changes.

3. Content Auditing & Editorial Quality

● Regularly audit writers' and interns' work against established quality checklists and editorial standards.

● Identify inaccurate, thin, repetitive, outdated, poorly researched or overly generic content.

● Detect doorway-style pages, superficial location-swapped content, keyword cannibalisation and unnecessary duplication.

● Ensure content satisfies search intent and provides genuine value to users.

● Plan and oversee content refreshes, rewrites, consolidation and removal where appropriate.

● Document quality issues, assign corrective actions and follow up to prevent recurring mistakes.

4. Team Leadership & Workload Management

● Lead, mentor and train content writers and interns.

● Allocate work based on priorities, individual capabilities, team capacity and deadlines.

● Manage weekly workloads, publishing schedules and the overall content production pipeline.

● Review submissions, provide actionable feedback and maintain consistent editorial standards.

● Identify performance gaps, address recurring mistakes and promote accountability.

● Ensure team members understand research requirements, self-auditing and responsible AI use.

5. Responsible AI, SEO & GEO

● Establish and enforce clear guidelines for AI-assisted research, outlining and content workflows.

● Ensure writers independently verify facts and do not rely on AI to replace research, judgement or original writing.

● Evaluate AI-assisted content for accuracy, originality, usefulness and editorial quality.

● Apply sound SEO principles, including search intent, on-page optimisation, internal linking and topical authority.

● Understand GEO and evolving AI-driven search experiences without compromising content quality.

● Keep strategies aligned with credible industry research and relevant search engine guidance.

6. Reporting & Collaboration

● Maintain organised records of research, strategies, audits, content calendars and performance findings.

● Provide timely management reports covering progress, results, risks, blockers and recommended actions.

● Collaborate with SEO, technical and marketing teams to align priorities and resolve dependencies.

● Stay informed about relevant developments in SEO, content marketing and AI-driven search, evaluating new recommendations critically before implementation.

Essential Requirements

● BS, MPhil or PhD in English Language or English Literature. Applicants from Computer Science, IT, Engineering, Business, Marketing or other unrelated academic fields will not be considered.

● Relevant experience in content writing, editing, SEO content strategy or content operations.

● Strong analytical and research skills, with the ability to turn evidence into practical strategies.

● Excellent written English, critical reading, editing and fact-checking abilities.

● Practical understanding of SEO, search intent, content audits and content optimisation.

● Experience with SEO analytics tools, preferably Google Search Console, Google Analytics, Ahrefs or Semrush.

● Ability to manage content calendars, workloads, deadlines and team priorities.

● Strong leadership, communication, documentation and problem-solving skills.

● Understanding of responsible AI use and modern SEO/GEO practices.

● A proactive, organised and accountable approach to work.

What Success Looks Like

● Evidence-based strategies with clear priorities and measurable objectives.

● Consistently high content quality and fewer recurring editorial issues.

● Effective workload planning and reliable delivery.

● Proactive content audits and meaningful improvements to existing pages.

● Responsible AI use and stronger independent writing across the team.

● Improved organic visibility and progress towards agreed business objectives.

What We Offer

● Competitive salary based on experience and capability.

● Full-time remote working.

● Leadership responsibility within a growing content and SEO function.

● Opportunity to shape content strategy, editorial standards and team processes.

● Professional growth across SEO, GEO, analytics and content leadership.

How to Apply

Please submit your CV and relevant details through the application process.

Shortlisted candidates may complete a practical assessment involving content auditing, data interpretation, strategic planning and editorial decision-making.

We are looking for someone who can research thoroughly, think critically, lead effectively and turn evidence into measurable improvements.

Pay: From Rs100,000.00 per month

Work Location: Remote