Conversion Optimisation Manager

About the Role

This is a newly focused opportunity to shape how experimentation and personalisation is done across Accent Group. You'll own the CRO roadmap, identify high-impact opportunities and build a robust test-and-learn program across ecommerce and digital experiences. You won't simply wait for a brief; you'll use data and customer behaviour to proactively identify where we can do better.

Key responsibilities

• Lead the CRO and experimentation roadmap across ecommerce and campaign landing experiences
• Build and manage a prioritised testing backlog aligned to customer and commercial opportunities
• Use behavioural insights from GA4, FullStory and Voice of Customer data to identify friction points and opportunities
• Develop customer-focused hypotheses across acquisition, conversion, onboarding, retention and reactivation
• Design and launch A/B, multivariate and holdout tests using Bloomreach
• Work with developers, designers and UX teams to bring test experiences to life
• Scale successful tests into always-on personalisation through audience segmentation and targeting
• Facilitate ideation sessions and workshops with Brand, Digital, Product and Merchandising teams
• Build frameworks and toolkits to embed an experimentation mindset across the business
• Report on test outcomes and clearly communicate what worked, what didn't and what should be done next

About you

• Demonstrated 3–5+ years' experience in CRO, experimentation or digital optimisation, ideally within retail, FMCG or high-volume ecommerce
• Strong hands-on experience with enterprise experimentation and personalisation platforms
• Experience setting up tests, developing audiences and delivering personalisation use cases
• Experience with CDPs, server-side testing, HTML/CSS/JS or relevant CRO, digital marketing or analytics certifications
• Strong understanding of experimentation frameworks, testing methodologies and statistical significance
• Experience with GA4, FullStory or similar behavioural and analytics platforms
• Ability to work effectively with developers, designers and digital product teams
• Strong analytical and problem-solving skills, with a commercial mindset
• Excellent communication and storytelling skills, with the ability to turn data into clear and actionable insights
• Experience working within Agile environments

About us

Accent Group is one of Australia and New Zealand's leading retail groups. Our portfolio includes some of the world's most recognisable footwear and lifestyle brands, including Platypus, Hype DC, The Athlete's Foot, Skechers, Vans, Subtype and Lacoste. With a strong ecommerce business and an increasingly sophisticated digital ecosystem spanning ecommerce, CRM, CDP and in-store technology, we're investing in the technology and capability to deliver more personalised and connected customer experiences.

Benefits

• A dynamic and collaborative Support Office environment
• Generous employee discounts across our extensive brand portfolio
• Opportunities for career development and progression
• The chance to work with some of the most recognised brands in Australian retail
• A culture that encourages innovation, ownership and new ideas