Conversion Optimization Manager

Job Description – CRO & Growth Marketing Manager

Designation: CRO & Growth Marketing Manager
Department: Marketing / Growth
Experience: 3–6 Years
Location: Chandigarh
Working Days: 6 Days a Week
Timing: 10:00 AM – 6:30 PM

Role Overview

We are looking for a CRO & Growth Marketing Manager who will be responsible for improving website performance, user experience, lead generation, and conversion rates across our digital platforms.

The candidate should be highly data-driven and experiment-oriented, with hands-on experience analysing user behaviour, identifying conversion drop-offs, developing CRO strategies, and running A/B tests to improve leads, sales, and revenue.

Key Responsibilities

Conversion Rate Optimization

• Develop and execute a comprehensive CRO strategy for the website and landing pages.
• Analyse the complete customer journey from ad → landing page → product/service page → enquiry/cart → checkout/conversion.
• Identify conversion bottlenecks and areas of user drop-off.
• Improve landing pages, CTAs, forms, product pages, checkout flows, and website navigation.
• Conduct regular CRO audits and recommend actionable improvements.
• Required Skills
• 3–6 years of experience in CRO, Growth Marketing, Performance Marketing, or Digital Analytics.

Key KPIs

• Website Conversion Rate
• Landing Page Conversion Rate
• Lead Conversion Rate
• Cart-to-Checkout Rate
• Checkout Completion Rate
• Customer Acquisition Cost
• Revenue per Visitor
• Average Order Value
• Bounce/Engagement Rate
• Experimentation velocity and test impact
• Overall website-generated revenue
• Strong understanding of conversion funnels and customer journeys.
• Hands-on experience with GA4 and website analytics.
• Experience with A/B testing and experimentation.
• Strong understanding of landing page optimization.
• Experience with tools such as Hotjar, Microsoft Clarity, VWO, Optimizely, or similar platforms.
• Strong analytical and problem-solving skills.
• Understanding of UX/UI principles.
• Ability to work with developers, designers, copywriters, and performance marketing teams.
• Strong understanding of e-commerce/D2C funnels is preferred.

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person