Conversion Rate Optimization (CRO) Manager

About Bask & Lather Co.

Bask & Lather Co. is one of the fastest-growing hair care brands, dedicated to helping people achieve healthier hair through scalp-first innovation. Our products are trusted by millions of customers across Shopify, Amazon, TikTok Shop,

Walmart.com, and other digital marketplaces. As we continue to scale rapidly, we're looking for exceptional talent who thrives in a fast-paced, high-growth environment and is passionate about using data to create outstanding customer experiences.

Position Summary

We are seeking a highly analytical, customer-obsessed Conversion Rate Optimization (CRO) Manager to own and continuously improve the digital shopping experience across Bask & Lather's ecommerce ecosystem.

This role is responsible for maximizing website conversion rate, revenue per visitor, average order value, and overall customer experience through data-driven experimentation, user experience optimization, merchandising improvements, and customer behavior analysis.

The ideal candidate combines strong analytical skills with consumer psychology, UX best practices, and ecommerce expertise. Success in this role will be measured by measurable revenue growth, not simply the number of tests launched.

This is a highly visible role that partners closely with the Director of Ecommerce, Head of Growth, Marketing, Creative, Development, and Lifecycle Marketing teams to identify opportunities, prioritize initiatives, and execute experiments that drive meaningful business results.

Key Responsibilities

Own Bask & Lather's CRO Strategy
Develop and own the company's conversion optimization roadmap.

Prioritize initiatives based on customer insights, analytics, and revenue impact.
Build and maintain a structured experimentation program.
Establish best practices for continuous optimization across the ecommerce experience.

A/B Testing & Experimentation

Plan, execute, and analyze A/B and multivariate tests across:
Homepage

Collection pages
Product Detail Pages (PDPs)
Cart
Checkout
Navigation
Search
Landing pages
Mobile shopping experience
Promotional campaigns
Subscription flows
Product bundles
Upsell and cross-sell experiences

Customer Journey & User Experience

Continuously identify and eliminate friction throughout the customer journey by improving:
Mobile usability

Information hierarchy
Product discovery
Navigation
Site speed
Checkout experience
Product page layouts
Trust signals
Reviews placement
Product education
Purchase confidence

Website Analytics & Customer Insights

Analyze customer behavior using:
Shopify Analytics

GA4
Triple Whale
Microsoft Clarity

• Heatmaps

Identify:
Conversion barriers

Drop-off points
Navigation issues
Cart abandonment opportunities
Mobile UX improvements
Revenue opportunities

Ecommerce Merchandising

Optimize:
Product merchandising

Collection organization
Product recommendations
Search experience
Collection filters
Bundles
Cross-sells
Upsells
Promotional messaging
Product badges
Social proof placement

Landing Page Optimization

Own the optimization of landing pages supporting:
Paid media

Influencer campaigns
Product launches
Promotional campaigns
Seasonal events
Retail launches

Cross-Functional Collaboration

Partner closely with:
Director of Ecommerce

Founder & CEO
Ecommerce Manager
Brand Marketing
Lifecycle Marketing
Creative Team
Development Team
Customer Experience
Operations

Reporting & Performance Measurement

Develop executive dashboards and provide weekly reporting on:
Conversion rate trends

Revenue per visitor
A/B test results
Revenue generated from experiments
Customer behavior insights
Key learnings
Next optimization priorities

Qualifications

Required
4+ years of experience in Conversion Rate Optimization for a high-growth DTC ecommerce brand.

Deep experience with Shopify Plus.
Strong understanding of ecommerce analytics.
Experience planning and executing A/B testing programs.
Experience with GA4, Shopify Analytics, and customer behavior tools.
Strong understanding of UX principles and consumer psychology.
Proven ability to increase conversion rate and revenue through experimentation.
Excellent analytical and problem-solving skills.
Strong project management and prioritization abilities.
Exceptional written and verbal communication skills.

Preferred

Experience with:
Triple Whale

Microsoft Clarity
Intelligems
Shoplift
VWO
Optimizely
Convert
Dynamic Yield
Rebuy
Klaviyo
Postscript
HTML/CSS fundamentals

• SQL or advanced analytics

Equal Employment Opportunity Statement

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs, in accordance with applicable laws.