Conversion Rate Optimization (CRO) Specialist

We’re Hiring: Conversion Rate Optimization (CRO) Specialist

Job Type: Part-Time
Location: Remote
Hours: 20 hours per week
Schedule: 4 hours per day | U.S. Business Hours

About the Role

We’re looking for a hands-on, data-driven Conversion Rate Optimization (CRO) Specialist to own the testing and optimization engine for marketing campaigns.

The offers, funnels, and creative resources are already in place. Your role is to continuously test, track, analyze, and optimize campaigns to improve conversion and overall performance.

This is not a funnel-building role. A dedicated funnel builder handles funnel development. You will own what to test next, how to test it, how to interpret the results, and what to optimize next.

You’ll work closely with the Founder, funnel-building team, and operations team.

Key ResponsibilitiesTesting & Optimization

• Continuously test campaign elements, including:
• Hooks
• Headlines
• Email and newsletter copy
• Ad variations
• Creative angles
• Plan and execute structured A/B and multivariate tests
• Split budgets across variations and monitor results until a clear outcome emerges
• Maintain a consistent testing cadence across active campaigns
• Use test results to identify the next optimization opportunity

Meta Ads & Creative Testing

• Increase creative testing volume on Meta through additional:
• Creatives
• Hooks
• Variations
• Creative angles
• Monitor creative performance and identify winning and underperforming variations
• Make data-driven decisions about creative rotation and testing priorities
• Recommend new creative tests based on campaign performance

Funnel Optimization

Optimize campaigns across:

• Low-ticket offers
• Challenges
• VSLs
• Webinars
• Online events

Focus on improving key conversion points, including:

• Lead conversion
• Booked-call rates
• Event registrations
• Show-up rates
• Overall campaign performance

Performance Monitoring & Reporting

• Monitor campaign performance and key metrics daily
• Analyze results and identify trends, opportunities, and issues
• Make optimization decisions based on performance data
• Track test results and maintain clear documentation
• Provide daily updates on performance, testing activity, and key decisions
• Communicate progress clearly to the Founder and internal stakeholders

Required Experience & Skills

• Proven CRO experience with paid media, ideally with Meta Ads at meaningful volume
• Strong understanding of funnel metrics and testing methodology
• Hands-on experience with:
• A/B testing
• Multivariate testing
• Statistical interpretation of results
• Budget allocation
• Familiarity with info-product and coaching funnels, including:
• Low-ticket funnels
• Challenges
• Webinars
• VSLs
• Comfortable owning performance numbers and making decisions independently
• Ability to maintain a high testing tempo without heavy supervision
• Strong analytical and problem-solving skills
• Clear and proactive communication
• Highly self-directed and organized

Nice to Have

• Experience with high-ticket coaching or info-product offers
• Copywriting skills for hooks, headlines, and email sequences
• Experience with online events, webinars, and challenge launches

Tools

Experience with some or all of the following:

• Meta Ads Manager
• GoHighLevel
• ClickFunnels or similar funnel builders
• A/B and split-testing platforms
• Google Analytics
• Tracking pixels and UTM tracking
• Email and newsletter platforms
• Google Sheets or reporting dashboards

Success in This Role

Success means:

• Campaigns are continuously tested and improved
• Meaningful variations are consistently in testing
• Optimization decisions are based on performance data
• Conversion and campaign performance improve over time
• Clients can clearly see ongoing testing and optimization activity
• The Founder can step away from hands-on optimization and rely on you to manage the testing process

The Ideal Candidate

You are someone who:

• Thinks in tests, numbers, and outcomes
• Naturally asks, “What should we test next?”
• Can turn campaign data into clear action
• Works quickly without sacrificing accuracy
• Takes ownership of performance rather than waiting for instructions
• Can maintain momentum across multiple campaigns
• Communicates proactively and keeps stakeholders informed
• Enjoys identifying small improvements that can compound into meaningful results

Compensation

• ₱37,000 per month during the probationary period
• Up to ₱43,000 per month after successful completion of the 6-month probationary period, subject to satisfactory performance and positive feedback, plus applicable benefits and bonuses
• Up to ₱48,000 per month after completing 24 months with the company, subject to continued satisfactory performance, positive feedback, and achievement of agreed-upon scorecard metrics

Benefits

• Private life and accident insurance with telemedicine
• Quarterly ₱2,500 wellness reimbursement
• Up to ₱400/month reimbursement of voluntary PhilHealth contribution
• Two mental health counseling sessions per year with a board-certified counselor or therapist
• Annual financial health planning with a certified financial planner
• Monthly upskilling and personal development seminars
• Legal and paperwork assistance for visas, loans, and other matters
• Birthday gift
• Christmas gift
• Bereavement assistance
• Company-wide events and contractor engagement activities
• Work-from-home setup
• 10 paid time off days
• Paid US holidays

Selected applicants will be required to submit a Police Clearance or NBI Clearance as part of the onboarding requirements.

Long-Term Employment

This is not a freelance or gig-based position.

We are looking for someone interested in a long-term, stable role with a growth-focused company.

The company expects team members to maintain confidentiality, respect intellectual property, accurately report working hours, and commit to the responsibilities of the role.

How to Apply

If you meet the qualifications and are interested in this opportunity, please complete the application form:

Application Form:
https://tinyurl.com/33wxudca

Referral:
When filling out the application form, please enter Edlyn Orcuse as your referral name.

Pay: From Php37,000.00 per month

Work Location: Remote