Conversion Rate Optimization Manager (CRO)

ABOUT THIS ROLE

We spend real money bringing people to the site. Most of them leave. Closing that gap is worth more to us than almost anything else we could do, because every point of conversion we win applies to every rupee of traffic we will ever buy.

This role owns that. Not as an audit you present once a quarter, but as a running programme of tests on the live store. You will decide what to test, build or brief the change, read the result honestly, and either ship it or kill it. Then do it again next week.

We have put this role in Growth on purpose. It is not a design job and it is not a pure analytics job. You need enough eye to know when a page is fighting the customer, enough commercial sense to know which fix is worth the effort, and enough campaign literacy to see the journey whole. The ad, the landing page and the checkout are one argument. Most brands let three different people write three different halves of it.

You will work between the founders, performance marketing and the content team. When paid traffic converts badly, we want you to be able to tell us whether the problem is the ad, the page or the offer, and to prove it.

What you'll own

• The conversion rate. Currently around 0.55%, and we are going after 0.85%
• A continuous test roadmap on Shopify. Product pages, collection pages, cart, checkout, navigation, mobile
• AOV and basket building. Bundles, cross-sell, engraving and the add-on paths, working toward 7,400
• Landing pages built for specific campaigns, in step with whoever is running the spend
• The analytics that make any of this trustworthy. Event tracking, funnel reporting, session recordings, heatmaps
• Post-purchase and repeat journeys alongside CX and retention, where repeat rate is moving from 16% to 20%
• A written record of every test. What we tried, what happened, what we concluded. Losing tests documented as carefully as winning ones

What we're looking for

• 3 to 6 years in CRO, growth, ecommerce or performance marketing, with DTC experience
• You have run real A/B tests on a live store and can talk about one you got wrong
• Shopify fluency. You can get into the theme, work with an agency or developer, and ship a change without waiting a month
• A genuine eye for interface. You do not need to be a designer, but you must be able to look at a page and see what is in the customer's way
• Comfort with numbers and with uncertainty. Sample size, significance, and the judgement to call a test when the data will never be perfectly clean
• Campaign literacy. You understand what the ad promised before the click

Nice to have

• Hands-on with a testing tool such as VWO, Convert or Optimizely
• Some HTML, CSS or Liquid, enough to be dangerous and quick
• Experience with a considered-purchase product, where people research before they buy
• You have worked on pricing, bundling or offer design

CULTURE

We don't have a ton of VC money to burn. We're not trying to be a unicorn. We don't have a fancy town hall every month or employee talent days where you mandatorily have to dance and pretend you're happy.

If you work with us, we will need you to dream big but work small every day. We'll need you to be patient about the audacious goals and impatient with action. You will join a winning team, not a family.

Other than better compensation, you will be part of a design-driven mission to build an incredible global brand out of India. As founders, we will patiently nurture your progress, lend you support so you can do your best work while still managing your personal life, keep toxicity away, and hear you with open ears when things are not going well.