Conversion Rate Optimization Principal

Who you are

• At least 6 years of experience in experimentation, growth, or conversion optimization, with a track record of shipped tests and quantified results
• Direct, hands-on experience with A/B and multivariate testing tools such as Amplitude, Optimizely, or VWO
• Experience implementing and running product analytics platforms such as Amplitude, Mixpanel, or GA4, including event tracking setup
• Working knowledge of experiment design and statistics: significance testing, sample size calculation, confidence intervals
• Comfortable working directly in WordPress to implement or brief changes. You do not need to be a full-stack engineer, but you should be able to read basic HTML, CSS, and JavaScript
• Strong written communication. You can turn a test result into a recommendation a non-technical stakeholder can act on
• SaaS experience required; B2B experience preferred
• Full proficiency in English
• Experience in a subscription, compliance, or privacy-tech SaaS environment
• Working knowledge of SQL, enough to pull and validate data independently
• Experience testing pricing, packaging, or checkout flows specifically

What the job involves

• Your mission is to own the full loop of Conversion Rate Optimization at iubenda, from hypothesis to shipped test to measurable revenue impact, across our websites and product surfaces, as a hands-on individual contributor: designing and running every A/B test with statistical rigor, building and maintaining the tracking that makes results trustworthy, and turning data into clear, actionable recommendations
• You own how tests get built, run, and measured. The Monetization Principal, Marketing, and Product own what gets tested and why on their respective surfaces, and bring their initiatives to your queue. You will report to the Director of Growth, working closely with the Revenue Business Analyst, the Monetization Principal, Product, Engineering, and Marketing. This role sits at the center of iubenda's experimentation engine
• Owning the shared experimentation queue. Taking test requests from the Monetization Principal, Marketing, and Product, and prioritizing them by expected impact and effort. You decide how a test is designed and when it runs; requesting teams decide what to test and why
• Designing every test with proper statistical rigor: sample size, run duration, significance thresholds, and guardrail metrics, so results hold up under scrutiny
• Implementing and maintaining product and website tracking (Amplitude or a similar platform), owning the event and tagging plan, and auditing it regularly for drift or gaps
• Analyzing results and turning them into clear, statistically grounded recommendations. On monetization tests (pricing, packaging, paywalls, add-on offers), route the ship, kill, or iterate call back to the Monetization Principal; on other surfaces, make that call with Product or Marketing
• Executing tests across our websites and in-app surfaces, including landing pages, pricing pages, signup flows, checkout, payment pages, and in-app upgrade prompts. On monetization surfaces, the Monetization Principal briefs the offer, price, or packaging being tested; you own how it is built, run, and validated
• Reporting on experiment velocity, win rate, and cumulative impact on conversion rate and ARPU to the Director of Growth and the leadership team
• How This Role Differs:
• Vs. Monetization Principal: who decides what to test or build to grow free-to-paid conversion and add-on revenue (pricing, packaging, paywalls, lifecycle campaigns), and own the resulting revenue outcome. You decide how it gets tested, build the experiment, and certify the result. You do not set monetization strategy or pricing; they do not run tests or own tracking infrastructure
• Vs. Revenue Business Analyst: the Analyst sizes opportunities and hands off data-backed findings. You do not do original opportunity analysis; you test the hypotheses that come out of it, alongside hypotheses from the Monetization Principal, Marketing, and Product

The application process

• Please send your CV in English

Benefits

• Competitive Salary: We offer a competitive salary compared with other European scale-ups. We have high standards for finding the best people to join our team. Besides, we offer generous paid time off (+25 weekdays/year)
• Remote Work: We hire and have employees worldwide thanks to an employer-of-record service. You can work 100% remotely or if you prefer, from one of our beautiful offices in Italy (Bologna and Milan) and Germany (Berlin and Hamburg). We are used and fully structured to onboard people who prefer to work full-time remotely
• Trave Allowance to Visit a Colleague: You will be provided with a travel allowance so that you can visit your colleagues based on the other side of the world
• Company Retreats: We get together in amazing destinations once a year to work, bond, and enjoy team-building activities. We offer fully paid week-long retreats
• Work Equipment: You will be provided with an equipment allowance so that you can perform at your best
• Learning Budget: We'll sponsor your professional growth by providing a budget that can be used for courses, events, workshops, and books
• Bright & Healthy Work Environment: You will be part of a multicultural team full of talented, mature, and experienced colleagues. Along with that, you will find a team spirit, which you would rarely find elsewhere
• Therapy Incentive: We sponsor online therapy sessions in English and Italian with psychologists experienced in different approaches
• English Classes: We offer online English classes weekly, on several different levels, within working hours
• Private Health Insurance & Pension Plan: We'll place at your disposal a plan that includes dental, vision, life, disability, and 401(k) coverage. So that you can stop having to think about all this on your own, we will do it for you