Conversion Rate Specialist

API - a division of the McClatchy Media company.

Overview A marketer-first smart audience platform: a fundamentally different approach to commerce and lead generation performance marketing that combines proprietary data science, AI-powered consumer trend analysis, accurate, relevant content and a unique portfolio of wholly owned distribution channels spanning entertainment, lifestyle, news, technology, and nationwide physical retail

Opportunity Step into the future of digital performance with McClatchy Media. We’re seeking a data-driven Conversion Rate Optimization (CRO) Specialist ready to experiment boldly, harness AI, and drive measurable results for our clients. In this role, you’ll be at the forefront of optimizing user journeys, ad-to-page funnels, and landing pages—using advanced analytics, in-house synthetic audience tools, and AI-powered experimentation platforms to lower customer acquisition costs and maximize conversion efficiency.

You’ll thrive in a culture that values curiosity, speed, and a can-do attitude. Your day-to-day will include designing and running A/B and multivariate tests, analyzing user behavior, and collaborating across teams to build high-converting digital experiences. You’ll use data and AI not just for reporting, but to uncover actionable insights and shape the evolution of our performance technology—always with an eye on ethical, audience-first outcomes.

What Sets You Apart

• 2+ years’ hands-on experience in CRO, growth marketing, or digital analytics
• Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
• Basic HTML, CSS, and Google Tag Manager skills
• Analytical mindset with a knack for creative problem-solving
• Strong communicator, collaborator, and fast learner—especially with AI and automation
• Comfortable working remotely, flexibly, and with a results-oriented team

Join us as we redefine what’s possible in digital media—where every experiment, every insight, and every audience matters. If you’re energized by change and eager to leverage AI to amplify your impact, we want to hear from you!

Application Process To apply, please submit your resume and a cover letter detailing your experience and interest in this role. About API API strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

The anticipated base salary range for this position is between 72k - 110k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws. Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.