Conversion Tracking Specialist

About Hunterlodge

Hunterlodge is an award-winning UK based full-service marketing agency specialising in higher education, B2B and purpose-driven organisations. For over 38 years, we have helped clients achieve measurable growth through strategic thinking, innovative creative, data-led media planning and performance marketing.

As our client portfolio continues to grow, we are looking for a technically minded Conversion Tracking Specialist to join our Performance team and play a critical role in ensuring our clients have accurate, reliable and actionable marketing data.

Working across a diverse range of clients and platforms, you'll help build the measurement foundations that power campaign optimisation, reporting and strategic decision-making.

The Role

We're looking for a technically sharp and well-rounded Conversion Tracking Specialist to join our Performance team. You'll own the end-to-end implementation and integrity of conversion tracking across a diverse client portfolio, from initial setup through to ongoing troubleshooting, optimisation and stakeholder communication.

This is an ideal role for someone who enjoys solving technical challenges, working collaboratively across teams, and ensuring marketing decisions are powered by accurate data.

You'll work closely with our Performance, Client Services, Insight and Development teams, helping clients understand what is working, why it is working, and how we can continually improve campaign measurement.

Key Responsibilities

Tag Management

• Implement, test and maintain tags, triggers and variables in Google Tag Manager across a range of client website architectures and CMS platforms.
• Conduct regular audits to ensure tracking implementations remain accurate and compliant.

Data Layer Inspection & Troubleshooting

• Inspect and validate data layer variables.
• Diagnose tag-firing failures and tracking discrepancies.
• Resolve connectivity and attribution issues methodically and efficiently.
• Identify opportunities to improve data quality and measurement accuracy.

Web Team Liaison

• Act as the technical bridge between client web development teams and our internal Performance team.
• Translate tracking requirements into clear development briefs and technical specifications.
• Support website launches, migrations and platform changes from a measurement perspective.

Conversion Strategy & Measurement Planning

• Help inform website builds by advising on optimal conversion point placement.
• Ensure tracking frameworks align with campaign objectives and reporting requirements.
• Recommend measurement approaches that support both lead generation and brand-building activity.

Campaign Alignment

• Work closely with our Performance team to design and implement campaign-relevant conversion points across paid channels.
• Ensure tracking requirements are considered throughout campaign planning and activation.
• Support testing and validation of campaign-specific tracking implementations.

Client & Internal Communication

• Liaise with clients and Client Services teams to explain tracking setups and methodologies.
• Investigate and communicate data discrepancies clearly and confidently.
• Build trust and confidence in measurement approaches through clear reporting and recommendations.

Essential Skills & Experience

• Previous agency experience working across multiple client websites and platforms.
• Advanced hands-on experience with Google Tag Manager.
• Strong understanding of data layers, event tracking and troubleshooting methodologies.
• Experience implementing conversion tracking across:
• Google Ads
• Google Display & Video 360
• Meta Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Strong analytical and problem-solving skills.
• Excellent communication skills with the ability to explain technical concepts to non-technical audiences.
• High attention to detail and commitment to data accuracy.

Desirable Skills & Experience

• Experience implementing tracking across:
• TikTok Ads
• Snapchat Ads
• Reddit Ads
• Google Campaign Manager 360
• Experience using GA4 to analyse website engagement and user journeys.
• Experience implementing Conversion API (CAPI) and server-side tracking solutions.
• Campaign implementation or paid media activation experience.
• Knowledge of consent management platforms (CMPs) and privacy-compliant tracking practices.
• Experience supporting website migrations or CMS platform changes.

What Success Looks Like

In your first 6-12 months, you will:

• Establish robust tracking frameworks across your client portfolio.
• Reduce tracking discrepancies and improve data reliability.
• Become a trusted technical advisor to both clients and internal teams.
• Help improve attribution accuracy and campaign optimisation through better measurement.
• Contribute to the development of Hunterlodge's tracking and analytics best practices.

Why Join Hunterlodge?

• Work with a wide range of leading universities, global brands and purpose-driven organisations.
• Join a collaborative and supportive team that values innovation, curiosity and continuous improvement.
• Access our industry-leading Continuous Professional Development (CPD) programme.
• Opportunity to gain certifications and develop expertise across analytics, media and marketing technology.
• Work alongside specialists in media, insight, creative, content and performance marketing.
• Hybrid and flexible working environment.
• Genuine opportunities for career progression as the agency continues to grow.

Benefits

• Inclusion in Hunterlodge’s profit-share bonus scheme.
• Comprehensive Continuous Professional Development (CPD) programme to enhance your skills and career progression.
• Opportunity to work with a leading UK agency and a diverse portfolio of clients.
• A supportive, dynamic team that values collaboration, innovation, and professional growth.