Conversion UX Strategist

We are looking for a Conversion UX Strategist to research client businesses, understand target audiences and campaign objectives, and develop strategic, conversion-focused landing-page plans. The candidate will independently plan user journeys, content structure, messaging direction, and conversion elements, preparing professional strategy documents for client approval before design and development begin.

Key Responsibilities

• Research client businesses, products, services, competitors, target audiences, and user intent.
• Understand Google Ads campaigns, marketing objectives, and landing-page conversion goals.
• Plan complete landing-page structures, user journeys, section hierarchy, and conversion flows.
• Define content direction, headlines, CTAs, offers, testimonials, trust signals, FAQs, and other conversion elements.
• Prepare clear landing-page strategy documents and present them to clients for approval.
• Incorporate client feedback and refine strategies before final approval.
• Identify user experience issues, conversion barriers, and opportunities to improve landing-page performance.
• Coordinate with designers and developers to ensure approved strategies are implemented correctly.
• Review completed landing pages for usability, messaging consistency, campaign relevance, and conversion effectiveness.

Experience

Relevant experience in Conversion Rate Optimization (CRO), landing-page strategy, UX planning, performance marketing, digital marketing, or conversion-focused content strategy preferred.

Who Can Apply

• Candidates with strong research, analytical thinking, planning, and communication skills.
• Candidates who can independently develop complete landing-page strategies based on business goals and customer intent.
• Candidates experienced in preparing client-facing strategy documents and presenting recommendations.
• Candidates familiar with Google Ads landing pages, conversion funnels, CTA strategy, and user experience principles.

Note: This is a strategy and planning role, not primarily a website design or development position.

Required Skills

Conversion Rate Optimization (CRO) · Landing Page Strategy · UX Strategy · Customer Journey Mapping · Audience Research · Competitor Analysis · Content Structuring · Conversion Copy Strategy · Google Ads Landing Pages · CTA Optimization · User Intent Research · Client Presentation · UX Planning

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Provident Fund

Ability to commute/relocate:

• Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person