Coordinator-Public Relations

Overview An enthusiastic member of the PR & Internal Communications team with strong newswriting skills and an understanding of how media relations, strategic planning and crisis management intersect and are essential to telling Baptist Memorial Health Care’s story and protecting the organization’s image.

Job Responsibilities

• Analyzes and assesses news media opportunities.
• Serves as the liaison between Baptist Memorial Health Care and news media.
• Arranges for timely and appropriate responses to all media calls.
• Maintains and protects the image of the organization by effectively maintaining confidentiality and managing potentially sensitive issues.
• Coordinates direct publicity for the organization.
• Prepares spokespeople for interviews with talking points and other means.
• Maintains knowledge and understanding of AP Style and Baptist Writing Style.
• Edits copy for all vehicles of communication created by Corporate Communications.
• Strong newswriting skills and abilities and knowledge of social media.
• Works with other Corporate Communications staff members to recommend strategies and tactics to help internal clients reach their operational goals.
• Monitors and tracks news media coverage.
• Supports news media monitoring and/or sends out daily digest of news coverage.
• Ability to counsel and coach clients on news media response and strategic initiatives.
• Strong project management skills and ability to help plan events and write speaking points.
• Availability 24 hours a day to support response to news media inquiries and crises.
• Awareness of news media and public relations best practices and emerging media opportunities.
• Performs other duties as assigned.