Coordinator, Public Relations

Summary The Public Relations Coordinator plays a pivotal role in enhancing the visibility and reputation of our organization, ensuring our players, tournaments, and initiatives are positively showcased across various media platforms. This dynamic position involves executing and supporting comprehensive PR strategies, fostering strong relationships with media, player members, and other key stakeholders, and coordinating promotional activities to amplify our presence in the sports world. Ideal for a proactive individual, this role demands an adeptness in handling media inquiries, pitching compelling stories, and maintaining robust media relations within their region.

Responsibilities & Duties

• Develops and implements ATP PR activities (STARS) with the objective to raise the profile, awareness and image of the ATP, players, and tournaments.
• Pitches sports and off-sports story angles with a focus on new and digital media.
• Represents ATP to on-site media outlets, responds to questions about players and ATP, facilitates interview requests.
• Liaises with Tournament Directors to coordinate player media and STARS activities and advises and coordinates these requests with players and their representatives.
• Handles all on-site media interview requests and assists in fulfilling promotional and sponsor-related requests for players, logging each player appearance for department records.
• Coordinates all mandatory post-match interviews as well as one-on-one interviews; advises players on scope/content of upcoming interviews.
• Updates existing media contact databases.
• Collects press clippings, videos and links from earned coverage.
• Develop and maintain active and positive relationships with all target groups especially players, tournament directors, media, and sponsors to inform and engage them in ATP operations, initiatives and activities.
• Coordinate advance publicity with tournament media and PR staff.
• Assist in development of ATP publications and Website, promoting awareness for publications developed elsewhere to ensure relevance and sensitivity to tournaments, players, media and fans in the respective region.
• Generates at least 25 player features per year.
• Works closely with other departments such as Tournament Relations, Player Relations, Communications, Marketing and Partnerships.

Qualifications & Skills

• Public relations, media and communications skills.
• Computer skills with proficiency in Microsoft Office (Excel, PowerPoint, etc.)
• Fluency in English, Spanish, & German is required.
• Bachelor’s degree in relevant field, or equivalent work experience.
• Previous work experience in a PR or communications agency within the sporting environment. Tennis specific experience is a plus.
• Experience in Cision or Meltwater is a plus.