Copywriter

Job Title: Copywriter (Mid-Level)

Location: Swargate, Pune.

Role Overview:

At Provilac, we're reimagining dairy through better nutrition, better products, and better storytelling. Whether it's a performance ad, a product launch, an email campaign, or a social media post, every word plays a role in shaping how customers experience the brand.

We're looking for a Copywriter who can turn insights into compelling copy, simplify complex ideas, and create content that informs, engages, and converts.

What You'll Do

• Write copy for social media, performance marketing ads, landing pages, emails, notifications, and website content.
• Develop creative concepts and campaign messaging for product launches and brand initiatives.
• Craft headlines, hooks, scripts, and CTAs that drive engagement and conversions.
• Collaborate with designers, video editors, and marketers to create cohesive campaigns.
• Maintain a consistent brand voice across all touchpoints.
• Translate nutrition and product benefits into clear, relatable consumer language.
• Research trends, customer insights, and competitors to develop stronger creative ideas.

What We're Looking For

• 3-7 years of copywriting experience.
• Strong portfolio featuring advertising, social media, digital marketing, or brand campaigns.
• Excellent command of written English.
• Ability to write across formats, from punchy headlines to long-form content.
• Strong understanding of consumer psychology and marketing fundamentals.
• Comfortable working in a fast-paced startup environment.
• Familiarity with AI-powered writing and creative tools.

Bonus Points If You Have

• Experience working with D2C, FMCG, food, health, or consumer brands.
• Scriptwriting experience for short-form video content.
• Understanding of performance marketing and conversion-focused copywriting.

You'll Thrive Here If You

• Love turning simple ideas into memorable campaigns.
• Have a sharp eye for detail and clarity.
• Can balance creativity with business goals.
• Take ownership and move quickly.
• Stay curious about trends, culture, and consumer behaviour.

What You'll Get

• Opportunity to shape the voice of a fast-growing consumer brand.
• High ownership and creative freedom.
• Direct impact on brand growth and customer engagement.
• A team that values great ideas and fast execution