Copywriter

Role - Copywriter

Location: Mumbai
Experience: 25 Years
Function: Creative / Content

About:

ANAROCK ARC is an integrated marketing agency focused on Activation, Response and Conversion, bringing together creative, performance media, experiential marketing and technology to create campaigns that drive measurable business outcomes across categories.

Role Overview:

We are looking for a creative Copywriter who can develop impactful ideas and engaging content across digital, social and campaign platforms.

Key Responsibilities

• Develop creative concepts, taglines, campaign copy and brand narratives.
• Write copy for social media, websites, ads, emailers, brochures and other marketing collaterals.
• Develop scripts for reels, videos and digital campaigns.
• Understand briefs and translate business objectives into compelling communication.
• Work closely with designers, strategists and client servicing teams.
• Adapt content to different brands, audiences and platforms.
• Research trends and contribute to campaign ideation.

Requirements:

• 35 years of experience in copywriting/advertising/creative agencies.
• Excellent command of English and strong storytelling skills.
• Strong creative and conceptual thinking.
• Good understanding of digital and social media content.
• Ability to manage multiple projects and work within deadlines.
• Portfolio showcasing copywriting and creative work is preferred.