Copywriter

Who you are

• This is a hands-on creative role for a strong conceptual thinker and writer who can move comfortably from the big idea to the words that bring it to life
• 5+ years of experience in creative copywriting, with experience in an agency, in-house creative, or agency-like environment
• A portfolio demonstrating concept-driven campaigns, strong writing craft, strategic thinking, and work across multiple creative directions and channels
• Experience collaborating closely with art directors, designers, creative directors, and cross-functional partners to produce integrated creative work
• Strong understanding of creative briefs, positioning, audience insights, and insight-driven ideation
• Well-rounded writing experience across video, digital, product marketing, integrated campaigns, web, email, or retail/etail
• Strong self-editing skills and attention to detail, with the ability to distill complex information into simple, engaging language
• Comfortable managing multiple projects, priorities, and feedback cycles in a fast-paced, iterative environment
• Proactive, collaborative, and solution-oriented, with a high bar for craft and a low-ego approach to teamwork
• Bilingual English/Spanish preferred, fluent in speaking, reading, and writing

What the job involves

• We are looking for a Copywriter to join Roku’s Brand & Creative Studio and help develop clear, distinctive, strategically grounded creative work across the business
• This role sits at the intersection of brand, creative, marketing, and advertising
• You’ll partner with creative directors, art directors, designers, marketers, product teams, and other stakeholders to turn briefs and insights into compelling ideas and copy across the customer journey
• You’ll contribute to multiple creative directions, participate in an agency-style creative process from brief through execution, and help ensure that Roku’s voice is consistent, distinctive, and relevant across touch points
• Develop concept-driven creative copy for campaigns and initiatives, partnering closely with art directors, designers, and creative directors
• Translate creative briefs, business objectives, audience insights, and product information into clear, compelling creative strategy & concepts
• Write and refine copy across channels, including campaign concepts, headlines, video scripts, brand messaging, device product marketing, lifecycle, web, email, and retail/etail experiences
• Develop messaging frameworks, narratives, and copy systems that support cohesive storytelling across the brand & customer journeys
• Collaborate cross-functionally with creative, marketing, product, content, advertising, and other partners to create integrated creative solutions
• Participate in brainstorms, reviews, and feedback sessions; respond thoughtfully to feedback and improve work through iteration
• Apply strong judgment and attention to detail to ensure copy is accurate, on-brand, audience-appropriate, and fit for each channel
• Help identify opportunities to improve creative workflows, including thoughtful use of AI and automation to increase speed without compromising quality
• Act as a brand steward by maintaining consistency in Roku’s voice, tone, messaging, and standards across all assigned work

Benefits

• Medical, wellness and financial benefits
• Free snacks and access to the company fitness center
• Unlimited paid time off policy
• Work from home opportunities