Copywriter

ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand with a vision to promote the सादा / SAADAA way of living — creating बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

Ranked among the Top 1% Shopify stores in India, we are a profitable, bootstrapped brand that has grown from a 100 sq. ft. garage to a 150+ member team within just 4 years.

WHAT ARE WE LOOKING FOR?

We’re looking for a Copywriter who can translate our brand's minimalistic philosophy into powerful, emotion-led narratives.

Someone who understands storytelling deeply — who writes with intention, clarity, rhythm, and purpose.

If you notice the beauty in small things, think visually while writing, and believe words can shape meaning — you’ll feel right at home with us.

WHAT YOU WILL BE RESPONSIBLE FOR

• Write original, engaging scripts and copy for campaign videos, product films, brand stories, founder-led content, social media reels.
• Ideate and conceptualize content ideas aligned with brand voice and philosophy.
• Collaborate with marketing, design, and video teams to bring ideas to life.
• Adapt writing style across platforms — from conversational copy to deep storytelling.
• Research product details, cultural insights, audience intent, and emotional triggers.
• Refine content based on feedback, brand tone, and performance insights.
• Think visually — your words should naturally guide frames, transitions, and emotion.

WHO YOU ARE

• Bachelor’s degree in English, Journalism, Film, Marketing, or related fields.
• 3-5 years of experience in copywriting, scriptwriting, or branded content.
• A strong portfolio demonstrating storytelling, video scripts, digital campaigns
• Strong command over language, tone, structure, and emotional writing.
• Curious, observant, and detail-driven.
• Bonus: Experience with production teams or a basic understanding of visual direction.
• Comfortable working both independently and collaboratively.

WHY BE A PART OF सादा / SAADAA?

• If you relate to the following, you belong here:
• You feel out of place in a world full of unnecessary complexities.
• You find joy in the small things.
• You’re curious about how things work and why they exist.
• You believe simplicity is powerful.
• You love learning and solving problems with simple, thoughtful solutions.
• We believe the world is full of unconscious consumption — and we’re here to change that through better, simpler basics.

WHAT WE OFFER

• A team of empathetic problem solvers
• The right compensation
• A structured path to grow into a creative leader
• Meaningful work that contributes to storytelling with depth
• A culture of continuous learning
• Freedom — to explore, experiment, fail, and evolve