Copywriter

Key Responsibilities

• Develop creative and engaging copy for social media posts, reels, carousels, campaigns, advertisements, websites, blogs, and other digital platforms.
• Create compelling headlines, taglines, captions, hooks, CTAs, and campaign concepts.
• Understand brand tone, target audience, and communication objectives and translate them into effective copy.
• Work with designers and video teams to develop concepts for static creatives, motion graphics, and reels.
• Write performance-oriented copy for Meta Ads, Google Ads, landing pages, and promotional campaigns.
• Research brands, competitors, industries, and target audiences to develop relevant communication.
• Stay updated with social media trends, pop culture, current affairs, and emerging digital formats.
• Adapt communication across different platforms while maintaining consistent brand voice.
• Proofread and edit content for grammar, clarity, tone, and accuracy.
• Participate in brainstorming sessions and contribute original campaign ideas.
• Handle multiple brands and projects while meeting deadlines.
• Coordinate with Brand Managers and other internal teams to ensure timely delivery of content.

Required Skills

• Excellent command of English grammar, vocabulary, and sentence construction.
• Strong creative writing and storytelling abilities.
• Ability to write short-form and long-form content.
• Strong understanding of social media communication and digital marketing.
• Ability to create attention-grabbing hooks and concise, impactful copy.
• Good research and proofreading skills.
• Ability to understand and follow different brand tones and guidelines.
• Strong conceptual thinking and ideation skills.
• Ability to work under deadlines and manage multiple projects simultaneously.
• Basic understanding of SEO and performance marketing copy will be an advantage.
• Familiarity with AI-powered content tools such as ChatGPT and other writing/ideation tools is a plus.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
• 1–3 years of experience in copywriting, content writing, advertising, social media, or digital marketing.
• Candidates with agency experience will be preferred.
• A portfolio showcasing social media copy, campaigns, advertisements, blogs, or other creative work will be an added advantage.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person