Copywriter

Job Description Copywriter

About the Role

We are looking for a *creative and detail-oriented Copywriter* who will be responsible for managing the end-to-end copy requirements across our marketing channels and product/app.

The role will involve creating *short-form, conversion-focused, engaging, and brand-consistent content* for campaigns, while also taking ownership of all copy that goes live across the app.

Key Responsibilities

* Write engaging and concise copy for *Push Notifications (PNS)*.

* Create content for *WhatsApp Bulk Messaging campaigns*, including promotional, transactional, renewal, reactivation, and engagement campaigns.

* Develop compelling *emailer content*, including subject lines, pre-headers, body copy, CTAs, and campaign messaging.

* Write *SMS content* while keeping the copy concise and within character limitations.

* Take complete ownership of *app content/copy*, including:

* One-liners

* Headings and sub-headings

* Button/CTA text

* Labels and microcopy

* Feature descriptions

* Pop-ups and banners

* In-app messages

* Error/confirmation messages

* Onboarding and user-flow content

* Ensure that every piece of copy going live on the *app is grammatically correct, clear, user-friendly, and aligned with the brand tone*.

* Develop copy for different marketing campaigns and customer communication journeys.

* Understand the objective and target audience of each campaign and create *relevant, impactful messaging* accordingly.

* Create multiple copy variations for *A/B testing and campaign optimization*.

* Work closely with the *Marketing, CRM, Design, Product, and other teams* to understand requirements and deliver content on time.

* Maintain consistency in *brand voice, tone, terminology, and messaging* across all channels.

* Proofread and review content before publishing to ensure there are no grammatical, spelling, factual, or communication errors.

* Continuously improve existing copy based on *campaign performance, user behaviour, and feedback*.

* Maintain a structured repository of approved copies, templates, and frequently used messaging.

Required Skills

* Excellent *written and verbal communication skills*.

* Strong command of *English grammar, vocabulary, and sentence structure*.

* Ability to write *short, catchy, and impactful copy* without losing clarity.

* Strong understanding of *marketing and customer communication*.

* Ability to adapt tone and messaging according to different campaigns and audiences.

* Good understanding of *CTA-driven and conversion-focused copywriting*.

* Ability to write both *creative and functional/product copy*.

* Strong attention to detail, especially for short-form and app microcopy.

* Ability to work on multiple content requirements and meet deadlines.

* Basic understanding of *CRM, email marketing, PNS, WhatsApp marketing, SMS, and app communication* will be an advantage.

What We’re Looking For

The ideal candidate should be someone who can take *complete ownership of the copy/content function*—from a single-word button label or app heading to a full WhatsApp, email, PNS, or SMS campaign.

They should be able to understand *what the user needs to read, where they need to read it, and how the message should be communicated in the fewest and most effective words.*

Key Deliverables

*PNS | WhatsApp | Emailers | SMS | App Copy | Microcopy | Campaign Copy | CTAs | In-App Communication | Marketing Content*