Copywriter

Role Summary

The Copywriter creates clear, persuasive, and on-brand writing across all areas of the company and client work. This role focuses on copywriting for email campaigns, press releases, landing pages, ads, website copy, and other marketing deliverables, while also producing SEO content such as blog posts, articles, and web content. As an AI-forward company, strong prompt engineering skills are a major requirement.

Key Responsibilities

• Write persuasive copy for email campaigns, press releases, landing pages, ads, social posts, website pages, internal materials, and other company or client deliverables.
• Develop strong headlines, subject lines, calls to action, and campaign messaging that support client goals.
• Write SEO content such as blog posts, articles, website content, and other search-focused materials using keyword research, headings, metadata inputs, readability, and search intent alignment.
• Use prompt engineering to generate, refine, repurpose, and improve content efficiently while maintaining quality, accuracy, brand voice, and human oversight.
• Adapt brand voice and tone across different clients, industries, and digital channels.
• Collaborate with marketing, SEO, design, and account teams on briefs, revisions, and campaign needs.
• Deliver work on schedule and communicate blockers early.

Required Skills & Qualifications

• 1–3+ years of copywriting experience, preferably for a digital marketing agency or fast-paced marketing team.
• Strong portfolio showing email copy, press releases, landing pages, ads, website copy, SEO blog posts, articles, and other writing samples.
• Strong prompt engineering skills, including the ability to create effective prompts, evaluate AI-generated output, and edit content for accuracy, tone, clarity, and brand fit.
• Excellent English writing, grammar, editing, and proofreading skills with the ability to write concise, conversion-focused copy.

Preferred Qualifications

• Experience writing for B2B, SaaS, healthcare, legal, home services, or other agency client industries.
• Familiarity with email marketing, SEO tools, AI writing tools, content briefs, and basic campaign performance metrics.

KPIs / Success Metrics

• On-time delivery and adherence to brief, brand voice, and campaign objective.
• Quality of copy, revision efficiency, and stakeholder/client satisfaction.
• Performance of assigned writing where applicable, such as email engagement, conversions, clicks, rankings, traffic trends, or content quality improvements.

Tools (Typical)
Google Docs, Grammarly or similar editing tools, CMS, email marketing platforms, basic SEO tools, Sharepoint, AI writing tools, prompt libraries, and PM tools.

Reporting Line
Reports to: Content Team Head

Job Type: Full-time

Pay: Php16,074.21 - Php48,546.97 per month

Work Location: Remote